//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Internet"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Advertising effects"
~subject:"Data Mining"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Referral marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet
Advertising effects
Data Mining
Viral marketing
26
Virales Marketing
26
Consumer behaviour
20
Konsumentenverhalten
20
Internet marketing
18
Online-Marketing
18
Social Web
17
Social web
17
E-commerce
10
Electronic Commerce
10
Online retailing
10
Online-Handel
10
Beziehungsmarketing
5
Confidence
5
Customer satisfaction
5
Kundenzufriedenheit
5
Relationship marketing
5
Vertrauen
5
eWOM
5
USA
4
Website
4
electronic word of mouth
4
social media
4
trust
4
Personalisierung
3
Personalization
3
WOM
3
e-commerce
3
electronic word-of-mouth
3
online reviews
3
perceived usefulness
3
Age group
2
Altersgruppe
2
Brand
2
Brand management
2
Data protection
2
Datenschutz
2
Einzelhandel
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Barbosa, Belem
1
Coyle, James R.
1
Decker, Reinhold
1
Donthu, Naveen
1
Ferreira, Fátima
1
Guillory, Monica D.
1
Kokash, Husam
1
Lightfoot, Elizabeth
1
Lohtia, Ritu
1
Neace, William
1
Platt, Glenn J.
1
Smith, Ted
1
Tuma, Michael Nche
1
Yaseen, Husam
1
more ...
less ...
Published in...
All
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Tourism management : research, policies, practice
15
International journal of internet marketing and advertising : IJIMA
14
Journal of retailing and consumer services
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of advertising : the quarterly review of marketing communications
13
Journal of management information systems : JMIS
13
Information systems research : ISR
12
Journal of marketing communications
12
Electronic commerce research
10
International journal of hospitality management
10
Journal of advertising research
10
Journal of electronic commerce research : JECR
9
Journal of promotion management : innovations in planning and applied research
9
Marketing letters : a journal of research in marketing
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
European journal of marketing : EJM
7
International journal of advertising : the review of marketing communications
7
International journal of electronic commerce : IJEC
7
Management science : journal of the Institute for Operations Research and the Management Sciences
6
International journal of contemporary hospitality management
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of hospitality marketing & management
5
Journal of international consumer marketing
5
Journal of internet commerce
5
Journal of marketing
5
Journal of retailing
5
Psychology & marketing
5
International journal of consumer studies
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of production research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Technological forecasting & social change : an international journal
4
Tourism management perspectives : TMP
4
European journal of marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
2
Consumers' attitude toward Facebook advertising
Ferreira, Fátima
;
Barbosa, Belem
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10011790496
Saved in:
3
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
4
Usability, interactivity, website personality and consumers' responses : a case of internet service provider
Akrimi, Yosra
- In:
International journal of electronic marketing and …
7
(
2016
)
3
,
pp. 204-228
Persistent link: https://www.econbiz.de/10011648266
Saved in:
5
Online reviews as a source of marketing research data : a literature analysis
Tuma, Michael Nche
;
Decker, Reinhold
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 287-316
Persistent link: https://www.econbiz.de/10010394750
Saved in:
6
"Click here to share with a friend" : a uses and gratifications approach to word-of-mouth marketing ettectiveness
Coyle, James R.
;
Smith, Ted
;
Lightfoot, Elizabeth
; …
- In:
International journal of electronic marketing and …
4
(
2011
)
4
,
pp. 225-247
Persistent link: https://www.econbiz.de/10009530465
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->