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subject:"Internet"
~isPartOf:"International journal of services and operations management"
~isPartOf:"Journal of business research : JBR"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Referral marketing"
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Subject
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Internet
Kundenzufriedenheit
Viral marketing
176
Virales Marketing
176
Consumer behaviour
119
Konsumentenverhalten
119
Social Web
83
Social web
83
Internet marketing
72
Online-Marketing
72
Online retailing
41
Online-Handel
41
Beziehungsmarketing
28
Relationship marketing
28
Customer satisfaction
24
Dienstleistungsqualität
23
Service quality
23
Brand image
20
Markenimage
20
Social media
20
Brand management
19
Markenführung
19
eWOM
17
Word-of-mouth
16
E-commerce
15
Electronic Commerce
15
Beschwerdemanagement
13
Complaint management
13
Online reviews
13
Personalisierung
13
Personalization
13
Emotion
12
Social network
11
Soziales Netzwerk
11
Word of mouth
11
Brand
10
Confidence
10
Data Mining
10
Data mining
10
Vertrauen
10
Markenartikel
9
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Undetermined
24
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Article
30
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Article in journal
30
Aufsatz in Zeitschrift
30
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English
30
Author
All
Balaji, M. S.
2
Harrison-Walker, L. Jean
2
Hutzinger, Clemens
2
Salo, Jari
2
Weitzl, Wolfgang
2
Alatalo, Sari
1
Alsaggaf, Mohammed
1
Baumann, Chris
1
Beheshti, Hooshang M.
1
Biraglia, Alessandro
1
Bonnici, Joseph
1
Butori, Raphaëlle
1
Cervera-Taulet, Amparo
1
Chen, Ruolan
1
Craciun, Georgiana
1
Dahana, Wirawan Dony
1
Devlin, James
1
Dhir, Amandeep
1
Disegna, Marta
1
Einwiller, Sabine A.
1
Filieri, Raffaele
1
Ford, John B.
1
Gerrath, Maximilian H. E. E.
1
Gonnon, Martin
1
Guha Majumder, Madhumita
1
Gupta, Atul
1
Gupta, Sangita Dutta
1
Ha, Sejin
1
Holmqvist, Jonas
1
Hu, Han-fen
1
Huang, Bo
1
Huang, Ran
1
Hultman, Magnus
1
Islam, Nazrul
1
Jiang, Ying
1
Kaur, Puneet
1
Krishen, Anjala S.
1
Kunz, Werner
1
Lassar, Walfried M.
1
Le Nagard, Emmanuelle
1
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Published in...
All
International journal of services and operations management
Journal of business research : JBR
Journal of retailing and consumer services
40
International journal of hospitality management
25
Tourism management : research, policies, practice
19
Journal of hospitality marketing & management
18
Journal of travel and tourism marketing
16
International journal of contemporary hospitality management
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Cogent business & management
10
Psychology & marketing
10
The journal of services marketing
10
Information systems research : ISR
8
Marketing letters : a journal of research in marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
European journal of marketing : EJM
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of management information systems : JMIS
7
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of internet marketing and advertising : IJIMA
6
Journal of service management
6
Service business
6
The TQM journal : the international review of organizational improvement
6
The service industries journal
6
International journal of retail and distribution management
5
Journal of electronic commerce research : JECR
5
Journal of internet commerce
5
Journal of marketing communications
5
Journal of service research : JSR
5
Services marketing quarterly
5
Electronic commerce research
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of leisure and tourism marketing : IJLTM
4
Journal of global marketing
4
Journal of hospitality and tourism insights
4
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ECONIS (ZBW)
30
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1
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Coping, rumination, and electronic word-of-mouth : segmenting consumer responses to service failure via fuzzy clustering
Gonnon, Martin
;
Taheri, Babak
;
Disegna, Marta
;
Prayag, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380316
Saved in:
4
Service failures in times of crisis : an analysis of eWOM emotionality
Gerrath, Maximilian H. E. E.
;
Mafael, Alexander
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468762
Saved in:
5
Cross-industrial study on satisfaction-commitment-PWOM linkage : the role of competition, consumption visibility, and service relationship
Sakiyama, Ryo
;
Dahana, Wirawan Dony
;
Baumann, Chris
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014299258
Saved in:
6
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
7
The effect of the valence of forgiveness to service recovery strategies and service outcomes in food delivery apps
Kaur, Puneet
;
Talwar, Shalini
;
Islam, Nazrul
;
Salo, Jari
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 142-157
Persistent link: https://www.econbiz.de/10013271481
Saved in:
8
Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis
Guha Majumder, Madhumita
;
Gupta, Sangita Dutta
;
Paul, Justin
- In:
Journal of business research : JBR
150
(
2022
),
pp. 147-164
Persistent link: https://www.econbiz.de/10013365607
Saved in:
9
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
10
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
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