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subject:"Internet"
~isPartOf:"Journal of business research : JBR"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
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Search: subject_exact:"Referral marketing"
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Subject
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Internet
Kundenzufriedenheit
Markenführung
Viral marketing
172
Virales Marketing
172
Consumer behaviour
116
Konsumentenverhalten
116
Social Web
83
Social web
83
Internet marketing
72
Online-Marketing
72
Online retailing
41
Online-Handel
41
Beziehungsmarketing
25
Relationship marketing
25
Brand image
20
Customer satisfaction
20
Markenimage
20
Social media
20
Brand management
19
Dienstleistungsqualität
19
Service quality
19
Word-of-mouth
16
eWOM
16
E-commerce
15
Electronic Commerce
15
Online reviews
13
Personalisierung
13
Personalization
13
Beschwerdemanagement
12
Complaint management
12
Emotion
11
Social network
11
Soziales Netzwerk
11
Word of mouth
11
Brand
10
Confidence
10
Data Mining
10
Data mining
10
Vertrauen
10
Markenartikel
9
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44
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44
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English
44
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Balaji, M. S.
2
Filieri, Raffaele
2
Harrison-Walker, L. Jean
2
Hutzinger, Clemens
2
Roy, Sanjit
2
Salo, Jari
2
Weitzl, Wolfgang
2
Ahmad, Wasim
1
Alatalo, Sari
1
Aloini, Davide
1
Arruda, Carolina
1
Augusto, Mário Gomes
1
Baker, Andrew M.
1
Baumann, Chris
1
Beheshti, Hooshang M.
1
Biraglia, Alessandro
1
Bonnici, Joseph
1
Butori, Raphaëlle
1
Cervera-Taulet, Amparo
1
Chatterjee, Subimal
1
Chen, Jiawen
1
Chen, Qimei
1
Chen, Ruolan
1
Cheng, Colin C. J.
1
Craciun, Georgiana
1
Dahana, Wirawan Dony
1
Dalman, M. Deniz
1
Dessart, Laurence
1
Devlin, James
1
Dhir, Amandeep
1
Disegna, Marta
1
Donthu, Naveen
1
Einwiller, Sabine A.
1
Esch, Franz-Rudolf
1
Espinosa, Jennifer A.
1
Falk, Tomas
1
Fetscherin, Marc
1
Ford, John B.
1
France, Stephen L.
1
Fujita, Momoko
1
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Published in...
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Journal of business research : JBR
Journal of retailing and consumer services
51
International journal of hospitality management
31
Journal of hospitality marketing & management
23
Tourism management : research, policies, practice
21
The journal of product & brand management
20
Journal of travel and tourism marketing
18
International journal of internet marketing and advertising : IJIMA
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of contemporary hospitality management
13
Psychology & marketing
13
The journal of services marketing
12
Cogent business & management
11
Journal of marketing communications
11
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing
10
Journal of promotion management : innovations in planning and applied research
10
The journal of brand management : an international journal
10
European journal of marketing : EJM
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of electronic marketing and retailing : IJEMR
9
Marketing letters : a journal of research in marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Information systems research : ISR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of internet commerce
8
Journal of management information systems : JMIS
7
Journal of marketing management : MM
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of strategic marketing
7
Service business
7
Journal of electronic commerce research : JECR
6
Journal of global marketing
6
Journal of service management
6
The TQM journal : the international review of organizational improvement
6
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ECONIS (ZBW)
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1
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Coping, rumination, and electronic word-of-mouth : segmenting consumer responses to service failure via fuzzy clustering
Gonnon, Martin
;
Taheri, Babak
;
Disegna, Marta
;
Prayag, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380316
Saved in:
4
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
5
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
6
Fanning the flames : transmitting negative word of mouth of rival brands
Liao, Junyun
;
Chen, Jiawen
;
Zhao, Haichuan
;
Li, Muhua
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468717
Saved in:
7
Service failures in times of crisis : an analysis of eWOM emotionality
Gerrath, Maximilian H. E. E.
;
Mafael, Alexander
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468762
Saved in:
8
Cross-industrial study on satisfaction-commitment-PWOM linkage : the role of competition, consumption visibility, and service relationship
Sakiyama, Ryo
;
Dahana, Wirawan Dony
;
Baumann, Chris
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014299258
Saved in:
9
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
10
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : the moderating role of betrayal discovery mode
Sameeni, Maleeha Shahid
;
Ahmad, Wasim
;
Filieri, Raffaele
- In:
Journal of business research : JBR
141
(
2022
),
pp. 137-150
Persistent link: https://www.econbiz.de/10013167963
Saved in:
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