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subject:"Internet"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Advertising effects"
~subject:"Vertrauen"
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Internet
Advertising effects
Vertrauen
Viral marketing
33
Virales Marketing
33
Consumer behaviour
20
Konsumentenverhalten
20
Social Web
18
Social web
18
Internet marketing
16
Online-Marketing
16
Online retailing
13
Online-Handel
13
Credibility
5
E-commerce
5
Electronic Commerce
5
Glaubwürdigkeit
5
Social media
5
Werbewirkung
5
Customer satisfaction
4
Data Mining
4
Data mining
4
Kundenzufriedenheit
4
Online reviews
4
Personalisierung
4
Personalization
4
Source credibility
4
Advertising
2
Beziehungsmarketing
2
Cognition
2
Dienstleistungsqualität
2
Elaboration Likelihood Model
2
Emotion
2
Feature extraction
2
Hotel industry
2
Hotellerie
2
Kognition
2
Need for cognition
2
Online consumer reviews
2
Online review
2
Online shopping
2
Opinion mining
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Article
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6
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English
6
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Bigné Alcañiz, J. Enrique
1
Chen, Xiayu
1
Chu, Xiumin
1
Gai, Lili
1
Lee, Jin Kyun
1
Lee, Shu-yueh
1
Ling, Haifeng
1
Liu, Yezheng
1
Martínez-Navarro, Jesús
1
Nakayama, Makoto
1
Qin, Li
1
Steffes Hansen, Sara
1
Wan, Yun
1
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Journal of electronic commerce research : JECR
Journal of business research : JBR
22
Journal of retailing and consumer services
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing communications
14
International journal of internet marketing and advertising : IJIMA
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Information systems research : ISR
11
International journal of advertising : the quarterly review of marketing communications
11
Journal of management information systems : JMIS
11
International journal of electronic marketing and retailing : IJEMR
10
Journal of advertising research
10
Journal of internet commerce
10
Tourism management : research, policies, practice
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of promotion management : innovations in planning and applied research
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of travel and tourism marketing
9
European journal of marketing : EJM
8
International journal of advertising : the review of marketing communications
8
International journal of hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Asia Pacific journal of marketing and logistics
7
Marketing letters : a journal of research in marketing
7
Psychology & marketing
7
Journal of international consumer marketing
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Cogent business & management
5
International journal of consumer studies
5
International journal of contemporary hospitality management
5
Journal of advertising : official publication of the American Academy of Advertising
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Electronic commerce research
4
Journal of hospitality marketing & management
4
Journal of marketing research
4
Journal of retailing
4
Administrative Sciences : open access journal
3
Corporate communications : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information technology and management
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ECONIS (ZBW)
6
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1
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
2
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
3
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
4
The selling power of consumer-generated product reviews : the matching effect between consumers' cognitive needs and persuasive message types
Gai, Lili
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 200-211
Persistent link: https://www.econbiz.de/10010424796
Saved in:
5
The reliability of online review helpfulness
Wan, Yun
;
Nakayama, Makoto
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 179-189
Persistent link: https://www.econbiz.de/10010424800
Saved in:
6
Word-of-blog for movies : a predictor and an outcome of box office revenue
Qin, Li
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
3
,
pp. 187-198
Persistent link: https://www.econbiz.de/10009387323
Saved in:
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