//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Internet"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet game"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet
Social web
Computerspiel
13
Video game
13
Game theory
6
Internet marketing
6
Online-Marketing
6
Spieltheorie
6
Advertising effects
5
Consumer behaviour
5
Konsumentenverhalten
5
Werbewirkung
5
Experiment
4
Social Web
4
Advertising
3
Brand image
3
Gamification
3
Markenimage
3
Werbung
3
Advergame
2
Brand familiarity
2
Mobile communications
2
Mobilkommunikation
2
Motivation
2
Video games
2
Advergaming
1
Aesthetics
1
Bespielte Medien
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand
1
Brand attitude
1
Brand management
1
Children
1
Co-creation
1
Cognition
1
Computerspieleindustrie
1
Contest
1
Customer integration
1
Digital distribution
1
E-commerce
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Chen, Ying-Ju
1
Cho, Yung-jan
1
Ding, Zhihua
1
Hammedi, Wafa
1
Hennig-Thurau, Thorsten
1
Leclercq, Thomas
1
Marchand, André
1
Poncin, Ingrid
1
Wang, Dianwen
1
Wu, Chi-cheng
1
Yang, Zhilin
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
8
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of advertising : official publication of the American Academy of Advertising
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Technological forecasting & social change : an international journal
4
Electronic commerce research and applications
3
Information systems research : ISR
3
International journal of electronic commerce : IJEC
3
Journal of consumer behaviour : an international research review
3
Journal of management information systems : JMIS
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Data documentation / DIW
2
Electronic markets : the international journal on networked business
2
European Sport management quarterly : ESMQ
2
German Council for Social and Economic Data (RatSWD) Research Notes
2
Glücksspielforschung
2
Information communication technologies and emerging business strategies
2
Information technology and management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of networking and virtual organisations : IJNVO
2
International journal of retail & distribution management
2
Journal of customer behaviour
2
Journal of electronic commerce research : JECR
2
Journal of internet commerce
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Management decision : MD
2
Psychology & marketing
2
RatSWD research notes
2
The international journal of business science & applied management : IJBSAM
2
The journal of product & brand management
2
Virtual worlds and e-commerce : technologies and applications for building customer relationships
2
Advertising in new formats and media : current research and implications for marketers
1
Advertising, promotion, and new media
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
2
The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
Saved in:
3
Nested network effects in online free games with accessory selling
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Cho, Yung-jan
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 158-171
Persistent link: https://www.econbiz.de/10010128382
Saved in:
4
Value creation in the video game industry : industry economics, consumer benefits, and research opportunities
Marchand, André
;
Hennig-Thurau, Thorsten
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 141-157
Persistent link: https://www.econbiz.de/10010128383
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->