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subject:"Internet marketing"
~accessRights:"restricted"
~subject:"Online retailing"
~type_genre:"Aufsatz im Buch"
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Internet marketing
Online retailing
Multichannel strategy
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14
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
A Research Agenda for Service Marketing
1
Channel strategies and marketing mix in a connected world
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Controlling im Handel : innovative Ansätze und Praxisbeispiele
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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E-retailing challenges and opportunities in the global marketplace
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Exploring omnichannel retailing : common expectations and diverse realities
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1
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
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2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
4
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
5
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
6
New models of strategic customers in the age of omnichannel retailing
Gao, Fei
;
Su, Xuanming
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 147-164)
.
2020
Persistent link: https://www.econbiz.de/10012146860
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7
Futurising the physical store in the omnichannel retail environment
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 197-223)
.
2019
Persistent link: https://www.econbiz.de/10011954550
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8
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
9
Omnichannel retailing
Gulnaz Banu P.
;
Gokulakannan P.
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 244-255)
.
2016
Persistent link: https://www.econbiz.de/10011506298
Saved in:
10
Lösungsansätze für ein Multi-Channel-Controlling
Arnim, Philipp von
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 75-90)
.
2016
Persistent link: https://www.econbiz.de/10011556301
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