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subject:"Internet marketing"
~person:"Bove, Liliana L."
~person:"Drummond, Conor"
~subject:"Service capabilities"
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Internet marketing
Service capabilities
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7
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4
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4
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4
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4
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Bove, Liliana L.
Drummond, Conor
Carlson, Jamie
4
Harrigan, Paul
4
Rahman, Zillur
4
Brodie, Roderick J.
3
Calder, Bobby J.
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Conduit, Jodie
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Fujita, Momoko
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The journal of business & industrial marketing
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of retailing
1
Social and environmental issues in advertising
1
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ECONIS (ZBW)
5
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1
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
2
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
3
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
Social and environmental issues in advertising
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011591401
Saved in:
4
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
5
Service-dominant orientation : measurement and impact on performance outcomes
Karpen, Ingo O.
;
Bove, Liliana L.
;
Lukas, Bryan A.
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10010500748
Saved in:
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