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subject:"Internet marketing"
~person:"Breidbach, Christoph F."
~person:"Rahman, Zillur"
~subject:"Supplier relationship management"
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Internet marketing
Supplier relationship management
Customer integration
15
Kundenintegration
15
Beziehungsmarketing
10
Relationship marketing
10
Online-Marketing
6
Social Web
6
Social web
6
Betriebliche Wertschöpfung
5
Consumer behaviour
5
Konsumentenverhalten
5
Value creation
5
Brand management
4
Markenführung
4
Bibliometrics
3
Bibliometrie
3
Customer engagement
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
New product development
3
Produktentwicklung
3
Value co-creation
3
Viral marketing
3
Virales Marketing
3
Brand loyalty
2
Business network
2
Co-creation
2
Dienstleistung
2
Dienstleistungsqualität
2
Digital platform
2
Digitale Plattform
2
Engagement platform
2
India
2
Indien
2
Markentreue
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Service quality
2
Service science
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Services
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7
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Breidbach, Christoph F.
Rahman, Zillur
Loginova, Oksana
6
Malthouse, Edward C.
5
Piller, Frank T.
5
Baumann, Jasmin
4
Calder, Bobby J.
4
Carlson, Jamie
4
Feng, Taiwen
4
Harrigan, Paul
4
Jacob, Frank
4
Reichwald, Ralf
4
Syam, Niladri B.
4
Brodie, Roderick J.
3
Bruhn, Manfred
3
Conduit, Jodie
3
Dellaert, Benedict G. C.
3
Edvardsson, Bo
3
Fantapié Altobelli, Claudia
3
Flynn, Barbara Bechler
3
Fujita, Momoko
3
Grönroos, Christian
3
Hadwich, Karsten
3
Hajli, Nick
3
Hollebeek, Linda D.
3
Iglesias, Oriol
3
Ihlenburg, Ditmar
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Ind, Nicholas
3
Kang, Mingu
3
Kaufmann, Hans Rüdiger
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Komulainen, Hanna
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Kyriakopoulos, Kyriakos
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Le Meunier-FitzHugh, Kenneth
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Manarioti, Agapi
3
Nätti, Satu
3
O'Toole, Thomas
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Park, Cheol
3
Pauwels, Pieter
3
Perna, Andrea
3
Plangger, Kirk
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Customer engagement : contemporary issues and challenges
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of internet commerce
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
Qualitative market research : an international journal
1
The service industries journal
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ECONIS (ZBW)
7
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1
Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila
;
Rahman, Zillur
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
Saved in:
2
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
3
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
4
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
5
Technology-enabled value co-creation : an empirical analysis of actors, resources, and practices
Breidbach, Christoph F.
;
Maglio, Paul P.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 73-85
Persistent link: https://www.econbiz.de/10011531232
Saved in:
6
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
7
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
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