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subject:"Internet marketing"
~person:"Eelen, Jiska"
~person:"Harrigan, Paul"
~subject:"Customer brand engagement"
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Internet marketing
Customer brand engagement
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Beziehungsmarketing
8
Consumer behaviour
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Konsumentenverhalten
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Customer engagement
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Digitalisierung
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co-creation
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Eelen, Jiska
Harrigan, Paul
Carlson, Jamie
4
Rahman, Zillur
4
Brodie, Roderick J.
3
Calder, Bobby J.
3
Conduit, Jodie
3
Fantapié Altobelli, Claudia
3
Fujita, Momoko
3
Hajli, Nick
3
Hollebeek, Linda D.
3
Kaufmann, Hans Rüdiger
3
Malthouse, Edward C.
3
Manarioti, Agapi
3
Rahman, Mohammad M.
3
Rather, Raouf Ahmad
3
Solem, Birgit Andrine Apenes
3
Soutar, Geoffrey N.
3
Thaichon, Park
3
Ahn, Jiseon
2
Anshu, Kumari
2
Aslam, Wajeeha
2
Back, Ki-Joon
2
Benmiled-Cherif, Héla
2
Bigné Alcañiz, J. Enrique
2
Bitter, Sofie
2
Bove, Liliana L.
2
Bozkurt, Siddik
2
Breidbach, Christoph F.
2
Constantinides, Efthymios
2
Dann, Stephen
2
De Vries, Natalie Jane
2
Deges, Frank
2
Drummond, Conor
2
Ebrahimi, Pejman
2
Eigenraam, Anniek W.
2
Fang, Jiaming
2
Filieri, Raffaele
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
7
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1
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
2
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
3
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
4
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
5
Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko
;
Harrigan, Paul
;
Roy, Sanjit
;
Soutar, …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
Saved in:
6
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Saved in:
7
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
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