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subject:"Internet marketing"
~person:"Soutar, Geoffrey N."
~subject:"Kundenwert"
~subject:"Service-dominant logic"
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Search: subject_exact:"Co-creation"
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Internet marketing
Kundenwert
Service-dominant logic
Customer integration
6
Kundenintegration
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Beziehungsmarketing
4
Relationship marketing
4
Social Web
4
Social web
4
Betriebliche Wertschöpfung
3
Online-Marketing
3
Value creation
3
Brand image
2
Brand management
2
Co-creation
2
Markenführung
2
Markenimage
2
Social identification
2
Social identity
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Social media marketing
2
Acculturation
1
Benchmarking
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Brand page
1
Confidence
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate social responsibility
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Customer engagement marketing
1
Customer value
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Dienstleistungsmanagement
1
Dienstleistungsmarketing
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Dienstleistungsqualität
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Facebook
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Higher education institution
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Hochschule
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Hotel industry
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Hotellerie
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Identity co-creation
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Soutar, Geoffrey N.
Hughes, Tim
6
Vargo, Stephen L.
6
Edvardsson, Bo
5
Hollebeek, Linda D.
5
Shamim, Amjad
5
Ahn, Jiseon
4
Akaka, Melissa Archpru
4
Balaji, M. S.
4
Bove, Liliana L.
4
Brodie, Roderick J.
4
Carlson, Jamie
4
Hajli, Nick
4
Harrigan, Paul
4
Helkkula, Anu
4
Hilton, Toni
4
Rahman, Zillur
4
Roy, Sanjit
4
Thaichon, Park
4
Tronvoll, Bård
4
Alexander, Matthew
3
Back, Ki-Joon
3
Barrutia, José M.
3
Baumann, Jasmin
3
Blaschke, Michael
3
Breidbach, Christoph F.
3
Busser, James A.
3
Cabiddu, Francesca
3
Calder, Bobby J.
3
Conduit, Jodie
3
Corsaro, Daniela
3
Cossío-Silva, Francisco-José
3
Díaz-Méndez, Montserrat
3
Echebarria, Carmen
3
Fantapié Altobelli, Claudia
3
Fujita, Momoko
3
Grace, Debra
3
Grönroos, Christian
3
Gummerus, Johanna
3
Gupta, Ashish
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Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Technological forecasting & social change : an international journal
1
The Cornell hospitality quarterly
1
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ECONIS (ZBW)
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A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
2
The antecedents and consequences of value co-creation behaviors in a hotel setting : a two-country study
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
;
Jiang, …
- In:
The Cornell hospitality quarterly
61
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012259308
Saved in:
3
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
4
Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko
;
Harrigan, Paul
;
Roy, Sanjit
;
Soutar, …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
Saved in:
5
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela
;
D'Alessandro, Steven
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
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