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subject:"Internet marketing"
~person:"Thaichon, Park"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Co-creation"
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Internet marketing
Beziehungsmarketing
Kundenzufriedenheit
Betriebliche Wertschöpfung
5
Customer integration
5
Kundenintegration
5
Value creation
5
Relationship marketing
4
Online-Marketing
3
Social Web
3
Social web
3
Co-creation
2
Consumer behaviour
2
Customer engagement
2
Customer value
2
Konsumentenverhalten
2
Kundenwert
2
Marketing management
2
Marketingmanagement
2
Social media
2
Airbnb
1
Brand attitude
1
Brand management
1
Co-created value
1
Co-destruction
1
Confidence
1
Customer citizenship behaviour
1
Customer experience
1
Customer participation
1
Customer participation behaviour
1
Customer satisfaction
1
E-commerce
1
Electronic Commerce
1
Homophily
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Influencer marketing
1
Luxury
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Luxury goods
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Luxusgüter
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Markenführung
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Thaichon, Park
Hollebeek, Linda D.
25
Brodie, Roderick J.
12
Conduit, Jodie
11
Reichwald, Ralf
11
Piller, Frank T.
10
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Malthouse, Edward C.
8
Büttgen, Marion
7
Edvardsson, Bo
7
Hajli, Nick
7
Harrigan, Paul
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Busser, James A.
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Le Nguyen Hau
6
Plewa, Carolin
6
Shulga, Lenna V.
6
Calder, Bobby J.
5
Carlson, Jamie
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Khan, Imran
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Morgan, Todd
5
Pham Ngoc Thuy
5
Prentice, Catherine
5
Roy, Sanjit
5
Schaarschmidt, Mario
5
Soutar, Geoffrey N.
5
Verhoef, Peter C.
5
Verleye, Katrien
5
Żyminkowska, Katarzyna
5
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Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
5
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1
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
2
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
3
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
4
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
5
From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara
;
Thaichon, Park
- In:
Journal of business research : JBR
81
(
2017
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
Saved in:
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