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subject:"Internet marketing"
~subject:"Online-Handel"
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Consumer motivation
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Bridging the gap between advertising academia and practice
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Consumer information systems and relationship management : design, implementation, and use
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Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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E-retailing challenges and opportunities in the global marketplace
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ERIM report series research in management
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Eastern European economics : EEE
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European journal of marketing : EJM
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on retailer-consumer relationship development
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Handbook of strategic e-business management
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and globalisation : IJBG
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ECONIS (ZBW)
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1
Behavioural study on unfair commercial practices in the digital environment : dark patterns and manipulative personalisation : final report
Lupiáñez-Villanueva, Francisco
;
Boluda, Alba
; …
-
Consumer and marketing law
-
2022
Persistent link: https://www.econbiz.de/10013345671
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2
Hedonic shopping motivation and impulse buying : the effect of website quality on customer satisfaction
Widagdo, Bambang
;
Roz, Kenny
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
1
,
pp. 395-405
Persistent link: https://www.econbiz.de/10012692348
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3
Utilitarian and hedonic motivation in e-commerce online purchasing intentions
Fülöp, Melinda Timea
;
Topor, Dan Ioan
;
Căpuşneanu, …
- In:
Eastern European economics : EEE
61
(
2023
)
5
,
pp. 591-613
Persistent link: https://www.econbiz.de/10014339251
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4
Brand engagement and purchase intention towards apparel goods : a study of Generation Z in social media scenario
Pant, Ravinder
;
Negi, Antriksha
;
Kishor, Nawal
- In:
International journal of management practice : IJMP
16
(
2023
)
3
,
pp. 319-342
Persistent link: https://www.econbiz.de/10014315874
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5
Online promotions and hedonic motives as moderators in the relationship between e-impulsive buying tendency and customer satisfaction : evidence from India
Madhu, Sumetha
;
Soundararajan, Vasanthi
;
Parayitam, …
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 395-431
Persistent link: https://www.econbiz.de/10014320493
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6
"I like to buy pre-owned luxury fashion products" : understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers
Aycock, Murphy
;
Cho, Eunjoo
;
Kim, Kyuree
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 327-349
Persistent link: https://www.econbiz.de/10014291567
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7
The effect of consumer motivations on purchase intention of online fashion : sharing platform
Won, Jessica
;
Kim, Bo-Young
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
6
,
pp. 197-207
Persistent link: https://www.econbiz.de/10012667869
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8
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
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9
Impulse buying in Z-generation : the influence of hedonic shopping motivation and utilitarian value in Indonesian online marketplace
Mustikasari, Anita
;
Ariyani, Santika
- In:
Manthan : journal of commerce and management
9
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013414725
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10
Effects of hedonic shopping motivations and gender differences on compulsive online buyers
Wang, Xuhui
;
Ali, Fayaz
;
Tauni, Muhammad Zubair
;
Zhang, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10013204903
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