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subject:"Kinder"
~person:"Cauberghe, Verolien"
~person:"Rozendaal, Esther"
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Search: subject_exact:"Zielgruppe"
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Kinder
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Advertising effects
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Children
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Cauberghe, Verolien
Rozendaal, Esther
Bakir, Aysen
8
Buijzen, Moniek
7
Hudders, Liselot
7
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Pelsmacker, Patrick de
4
Singh, Raghbir
4
Soni, Pavleen
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An, Soontae
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Carlson, Les
3
Cassia, Fabio
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Effertz, Tobias
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Elliott, Charlene
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Kulczynski, Alicia
3
Nelson, Michelle R.
3
Nicolini, Valentina
3
Oates, Caroline
3
Rundle-Thiele, Sharyn
3
Stafford, Marla Royne
3
Terlutter, Ralf
3
Van de Sompel, Dieneke
3
Vanwesenbeeck, Ini
3
Ahluwalia, Amardeep Kaur
2
Ali, Mazhar
2
Anjum, Munazzah Mehak
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Auty, Susan
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Baxter, Stacey
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Baxter, Stacey M.
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Blodgett, Jeffrey G.
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Brucks, Merrie
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Campbell, Margaret C.
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Castonguay, Jessica
2
Delen, M.
2
Deli-Gray, Zsuzsa
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Dens, Nathalie
2
Evans, Nathaniel J.
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Gbadamosi, Ayantunji
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International journal of advertising : the quarterly review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
8
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1
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
2
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
3
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
4
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
5
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
6
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
7
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
8
Children's understanding of advertisers' persuasive tactics
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti M.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10009154727
Saved in:
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