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subject:"Konsumentenverhalten"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Online retailing"
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Konsumentenverhalten
Online retailing
Distribution channel
13
Vertriebsweg
13
Beziehungsmarketing
5
Consumer behaviour
5
Einzelhandel
5
Relationship marketing
5
Retail trade
5
Channel relationships
4
Lieferantenmanagement
4
Supplier relationship management
4
Brand management
3
Markenführung
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Marketing
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B2B marketing
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Brand
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Business-to-business marketing
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China
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India
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Indien
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KMU
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Markenartikel
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Marketing management
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Marketingmanagement
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SME
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Auskunftspflicht
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Best-worst scaling
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Betrieblicher Konflikt
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Brand community
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Brand community-swinging
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Brand image
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Brand loyalty
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Category Management
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Category management
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Channel complementarity theory
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Arora, Sourabh
1
Chen, Jiawen
1
Chen, Tser-yieth
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Deng, Ssu
1
Dong, Xuebing
1
Feng, Jiao
1
Fu, Yelin
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Lai, Kin Keung
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Li, Guoxin
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Liang, Liang
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Liao, Junyun
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Sahney, Sangeeta
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Tang, Peiwen
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
87
Journal of business research : JBR
32
Journal of retailing
31
European journal of operational research : EJOR
23
The international review of retail, distribution and consumer research
23
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of retail & distribution management
16
Transportation research / E : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of retail and distribution management
13
International journal of production economics
11
International journal of production research
11
Information systems research : ISR
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Electronic commerce research
9
Journal of marketing channels : ... distribution systems, strategy, and management
9
Journal of marketing
8
Journal of marketing research : JMR
8
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
8
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
7
Production and operations management : the flagship research journal of the Production and Operations Management Society
7
Handbuch Multi-Channel-Marketing
6
International journal of consumer studies
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Multichannel-Management
6
Electronic commerce research and applications
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of electronic commerce : IJEC
5
Journal of fashion marketing and management
5
Journal of the Operational Research Society
5
Marketing intelligence & planning
5
Omega : the international journal of management science
5
SpringerLink / Bücher
5
The journal of business & industrial marketing
5
Ausgewählte Studien des ECC-Handel
4
Cogent business & management
4
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ECONIS (ZBW)
5
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1
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
Saved in:
2
Effect of channel integration quality on consumer responses within omni-channel retailing
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Wu, Hsueh Ling
;
Deng, Ssu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 149-173
Persistent link: https://www.econbiz.de/10013553040
Saved in:
3
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
4
Understanding consumer's showrooming behaviour : extending the theory of planned behaviour
Arora, Sourabh
;
Singha, Kunal
;
Sahney, Sangeeta
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 409-431
Persistent link: https://www.econbiz.de/10011636621
Saved in:
5
Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels
Fu, Yelin
;
Lai, Kin Keung
;
Liang, Liang
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 695-714
Persistent link: https://www.econbiz.de/10010127926
Saved in:
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