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subject:"Konsumentenverhalten"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Switching barriers"
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Konsumentenverhalten
Beziehungsmarketing
Switching behaviour
9
Wechselverhalten
9
Consumer behaviour
7
Theorie
5
Theory
5
Deutschland
3
Germany
3
Relationship marketing
3
Learning process
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Vertrauen
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Adjustment costs
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Advertising
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Advertising effects
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Anpassungskosten
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Asymmetric information
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Asymmetrische Information
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Bayes-Statistik
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Bayesian inference
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Beziehungsmanagement
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Breitbandkommunikation
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Breitbandverteilnetz
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Broadband communications
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Business-to-Business-Marketing
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Confidence
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Customer satisfaction
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DSL
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Decision under uncertainty
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Dienstleistungsqualität
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Anderson, Eric T.
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Bach, Thomas
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Hitsch, Güenter J.
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Kühne, Bettina
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Gabler Edition Wissenschaft
Journal of marketing research : JMR
The service industries journal
9
Information economics and policy : IEP
8
Journal of business research : JBR
8
Journal of retailing and consumer services
7
International journal of industrial organization
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
The journal of services marketing
5
CESifo working papers
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Discussion paper / Centre for Economic Policy Research
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Global business review
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International journal of hospitality management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Managing service quality : MSQ ; an international journal
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
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Asia Pacific journal of marketing and logistics
3
Bank of England Working Paper
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Bank of Finland research discussion papers
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Bank- und Finanzwirtschaftliche Forschung: Diskussionsbeiträge des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Finanzwirtschaft, Universität Bamberg
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Diskussionsschriften / Universität Bern, Departement Volkswirtschaftlehre
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Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of business information systems : IJBIS
3
Inventi impact: retailing & consumer services
3
Journal of consumer behaviour : an international research review
3
Journal of financial services marketing : JFSM
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of industry, competition and trade
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of retailing
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Journal of service management
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Marketing letters : a journal of research in marketing
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Marketing science
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Psychology & marketing
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ECONIS (ZBW)
8
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1
Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
Saved in:
2
Paying with money or effort : pricing when customers anticipate hassle
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 66-82
Persistent link: https://www.econbiz.de/10009507246
Saved in:
3
Tariff choice with consumer learning and switching costs
Goettler, Ronald L.
;
Clay, Karen
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 633-652
Persistent link: https://www.econbiz.de/10009272407
Saved in:
4
Do switching costs make markets less competitive?
Dubé, Jean-Pierre
;
Hitsch, Güenter J.
;
Rossi, Peter E.
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 435-445
Persistent link: https://www.econbiz.de/10003872250
Saved in:
5
DSL versus Kabel : Informationsexternalitäten als Determinanten von Pfadabhängigkeit und Wechselkosten bei der Adoption von Breitband-Technologien : Mit einem Geleitwort von Michae...
Bach, Thomas
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003754553
Saved in:
6
Asymmetrische Bindungen in Geschäftsbeziehungen : Einflussfaktoren im Business-to-Business-Bereich
Kühne, Bettina
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003726666
Saved in:
7
Abwechslungsbedürfnis und Werbewirkung : theoretische Überlegungen und experimentelle Prüfung
Dechêne, Christian Frédéric
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003375283
Saved in:
8
Die Loyalität unzufriedener Kunden : Determinanten und Implikationen
Vollmer, Ingrid
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001666502
Saved in:
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