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subject:"Konsumentenverhalten"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Emotion"
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Konsumentenverhalten
Emotion
Visualisierung
10
Visualization
10
Consumer behaviour
7
Advertising
3
Advertising effects
3
Psychology of advertising
3
Werbepsychologie
3
Werbewirkung
3
Werbung
3
Aesthetics
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Perception
2
Wahrnehmung
2
visual
2
visual metaphors
2
Ästhetik
2
Altruism
1
Altruismus
1
Attractiveness
1
Benutzerfreundlichkeit
1
Benutzerschnittstelle
1
Biological sex
1
Brand
1
Computerspiel
1
Credibility
1
Data Mining
1
Data mining
1
Digital experience
1
Digitalisierung
1
Digitization
1
E-commerce
1
Electronic Commerce
1
Empathy
1
Environmental consciousness
1
Experiment
1
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8
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English
8
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Grinstein, Amir
1
Hagtvedt, Henrik
1
Johnson, Melissa A.
1
Kalliny, Morris
1
Kim, Eunice
1
Kim, Jihye
1
Kim, Soojin
1
Kronrod, Ann
1
Kumar, Minu
1
Martin, Kelly Norris
1
Minor, Michael
1
Mohanty, Praggyan
1
Muralidharan, Sidharth
1
Nickel, Kristina
1
Orth, Ulrich R.
1
Ratneshwar, Srinivasan
1
Saran, Anshu
1
Xia, Lan
1
Xue, Fei
1
Zhao, Min
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of promotion management : JPM
Journal of business research : JBR
7
Journal of retailing and consumer services
6
Psychology & marketing
5
Qualitative market research : an international journal
4
International journal of retail & distribution management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of retailing
3
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the review of marketing communications
2
International journal of management practice : IJMP
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : innovations in planning and applied research
2
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
Advanced technologies management for retailing : frameworks and cases
1
Annals of tourism research : ATR ; a social sciences journal
1
Asian business & management
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Behavioral research in accounting
1
Brands : interdisciplinary perspectives
1
CAAA Annual Conference 2012
1
Corporate communications : an international journal
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
Discussion papers / CEPR
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Electronic commerce research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Environmental economics and policy studies : the official journal of the Society for Environmental Economics and Policy Studies ; the official journal of the East Asian Association of Environmental and Resource Economics
1
Eurasian business review
1
Faculty & research / Insead : working paper series
1
HEC Paris research paper series
1
Handbook of qualitative research methods in marketing
1
Handbook of research on driving industrial competitiveness with innovative design principles
1
Handbook of research on using global collective intelligence and creativity to solve wicked problems
1
Health marketing quarterly
1
Higher School of Economics Research Paper
1
IPRI-Praxis
1
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ECONIS (ZBW)
8
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1
Joint or separate? : the effect of visual presentation on imagery and product evaluation
Zhao, Min
;
Xia, Lan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 935-952
Persistent link: https://www.econbiz.de/10013191812
Saved in:
2
Designing for the genders : the role of visual harmony
Nickel, Kristina
;
Orth, Ulrich R.
;
Kumar, Minu
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 697-713
Persistent link: https://www.econbiz.de/10012494711
Saved in:
3
Aesthetically (dis)pleasing visuals : a dual pathway to empathy and prosocial behavior
Grinstein, Amir
;
Hagtvedt, Henrik
;
Kronrod, Ann
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10012016492
Saved in:
4
Desire for Visual Aesthetics (DVA) in the store environment : concept and measurement
Saran, Anshu
;
Kalliny, Morris
;
Minor, Michael
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10011729459
Saved in:
5
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
6
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
7
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
8
When navigation trumps visual dynamism : hospital website usability and credibility
Johnson, Melissa A.
;
Martin, Kelly Norris
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 666-687
Persistent link: https://www.econbiz.de/10010467255
Saved in:
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