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subject:"Konsumentenverhalten"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing intelligence & planning"
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Konsumentenverhalten
Packaging
12
Verpackung
10
Consumer behaviour
8
Product design
4
Produktgestaltung
4
Brand image
3
Markenimage
3
Brand management
2
Design
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Adjaison, Geoffrey Kwasi
1
Amoako, George Kofi
1
Aydınoğlu, Nilüfer Z.
1
Balagtas, Joseph V.
1
Cheah, Isaac
1
Cian, Luca
1
Deng, Xiaoyan
1
Doe, Joshua
1
Dzogbenuku, Robert Kwame
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Ishii, Hiroaki
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Krishna, Aradhna
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Mai, Robert
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Park, Jaewoo
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Seeberg-Elverfeldt, Berenike
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Shimul, Anwar Sadat
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Suci, Afred
1
Sudbury-Riley, Lynn
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Symmank, Claudia
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Togawa, Taku
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Çakır, Metin
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Journal of retailing
Marketing intelligence & planning
Journal of retailing and consumer services
14
International journal of consumer studies
10
Journal of business research : JBR
9
Psychology & marketing
7
Marketing letters : a journal of research in marketing
6
The journal of product & brand management
6
Asia Pacific journal of marketing and logistics
5
International journal of retail & distribution management
5
International journal of wine business research : IJWBR
5
Journal of food products marketing
5
Journal of international consumer marketing
5
Multisensory packaging : designing new product experiences
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Nepalese journal of finance : a publication of Uniglobe College
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Amfiteatru economic : an economic and business research periodical
2
Australasian marketing journal
2
Cleaner and responsible consumption
2
Cogent business & management
2
European research studies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business excellence : IJBEX
2
International journal of business innovation and research
2
International journal of islamic marketing and branding
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Academy of Marketing Science
2
Olsztyn economic journal
2
Qualitative market research : an international journal
2
Working papers / Cornell University, Charles H. Dyson School of Applied Economics and Management
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1
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
2
Can whimsically cute packaging overcome young consumer product unfamiliarity?
Suci, Afred
;
Wang, Hui-Chih
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 574-592
Persistent link: https://www.econbiz.de/10014313060
Saved in:
3
Green marketing and the SDGs : emerging market perspective
Amoako, George Kofi
;
Dzogbenuku, Robert Kwame
;
Doe, Joshua
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013172957
Saved in:
4
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
5
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
6
Light and pale colors in food packaging : when does this package cue signal superior healthiness or inferior tastiness?
Mai, Robert
;
Symmank, Claudia
;
Seeberg-Elverfeldt, Berenike
- In:
Journal of retailing
92
(
2016
)
4
,
pp. 426-444
Persistent link: https://www.econbiz.de/10011629485
Saved in:
7
Consumer response to package downsizing : evidence from the Chicago ice cream market
Çakır, Metin
;
Balagtas, Joseph V.
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010359959
Saved in:
8
Unwrapping senior consumers' packaging experiences
Sudbury-Riley, Lynn
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 666-686
Persistent link: https://www.econbiz.de/10010413625
Saved in:
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