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subject:"Konsumentenverhalten"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
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Konsumentenverhalten
Consumer behaviour
11
Packaging
11
Verpackung
10
Brand management
3
Markenführung
3
packaging
3
Brand
2
Brand image
2
Markenartikel
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Markenimage
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Nachhaltige Entwicklung
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Product design
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Produktgestaltung
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Zahlungsbereitschaftsanalyse
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Australia
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Australien
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Cross-cultural marketing
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Ernährungsindustrie
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Ernährungssicherung
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FMCG
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Adjaison, Geoffrey Kwasi
1
Amoako, George Kofi
1
Bontekoe, Fenna
1
Branca, Generoso
1
Chan, Eugene Y.
1
Cheah, Isaac
1
Doe, Joshua
1
Dzogbenuku, Robert Kwame
1
Glassman, Myron
1
Gopinath, Mahesh
1
Huang, Jingya
1
Hwang, Jiyoung
1
Kim, Soojin
1
Liljander, Veronica
1
Loureiro, Sandra Maria Correia
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Nyer, Prashanth
1
Resciniti, Riccardo
1
Roehm, Harper A.
1
Roehm, Michelle L.
1
Rompay, Thomas J. L. van
1
Shimul, Anwar Sadat
1
Solja, Eeva
1
Suci, Afred
1
Sudbury-Riley, Lynn
1
Söderlund, Magnus
1
Tanja-Dijkstra, Karin
1
Vries, Peter W. de
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Marketing intelligence & planning
Psychology & marketing
Journal of retailing and consumer services
14
International journal of consumer studies
10
Journal of business research : JBR
9
Marketing letters : a journal of research in marketing
6
The journal of product & brand management
6
Asia Pacific journal of marketing and logistics
5
International journal of retail & distribution management
5
International journal of wine business research : IJWBR
5
Journal of food products marketing
5
Journal of international consumer marketing
5
Multisensory packaging : designing new product experiences
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of retailing
4
Nepalese journal of finance : a publication of Uniglobe College
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Amfiteatru economic : an economic and business research periodical
2
Australasian marketing journal
2
Cleaner and responsible consumption
2
Cogent business & management
2
European research studies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business excellence : IJBEX
2
International journal of business innovation and research
2
International journal of islamic marketing and branding
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Academy of Marketing Science
2
Olsztyn economic journal
2
Qualitative market research : an international journal
2
Working papers / Cornell University, Charles H. Dyson School of Applied Economics and Management
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ECONIS (ZBW)
11
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1
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
2
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
3
Can whimsically cute packaging overcome young consumer product unfamiliarity?
Suci, Afred
;
Wang, Hui-Chih
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 574-592
Persistent link: https://www.econbiz.de/10014313060
Saved in:
4
Green marketing and the SDGs : emerging market perspective
Amoako, George Kofi
;
Dzogbenuku, Robert Kwame
;
Doe, Joshua
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013172957
Saved in:
5
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
6
Larger = more attractive? : image size on food packages influences purchase likelihood
Huang, Jingya
;
Wang, Liangyan
;
Chan, Eugene Y.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1257-1266
Persistent link: https://www.econbiz.de/10013280091
Saved in:
7
Short brand stories on packaging : an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
Saved in:
8
Unwrapping senior consumers' packaging experiences
Sudbury-Riley, Lynn
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 666-686
Persistent link: https://www.econbiz.de/10010413625
Saved in:
9
How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh
;
Glassman, Myron
;
Nyer, Prashanth
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
Saved in:
10
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
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