//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Konsumentenverhalten"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Qualität von Produkten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Product quality
51
Produktqualität
51
Consumer behaviour
37
Brand image
19
Markenimage
19
Brand
17
Markenartikel
17
Brand management
15
Markenführung
15
Beziehungsmarketing
6
Relationship marketing
6
Brand loyalty
5
Customer satisfaction
5
Einzelhandel
5
Kundenzufriedenheit
5
Preis
5
Price
5
Retail trade
5
Theorie
5
Theory
5
Advertising
4
Dienstleistungsqualität
4
Perceived quality
4
Perception
4
Preismanagement
4
Pricing strategy
4
Service quality
4
Signalling
4
Wahrnehmung
4
Werbung
4
Customer value
3
Designation of origin
3
Garantie
3
Handelsmarke
3
Herkunftsbezeichnung
3
Kundenwert
3
Market research
3
Marktforschung
3
Productivity
3
more ...
less ...
Online availability
All
Undetermined
17
Free
3
Type of publication
All
Article
37
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Language
All
English
37
Author
All
Fang, Xiang
2
Vera, Jorge
2
Addis, Michela
1
Ar, Aybeniz Akdeniz
1
Bai, Rubing
1
Baltas, George
1
Beneke, Justin
1
Bhargave, Rajesh
1
Borges, Adilson
1
Brannon, Daniel C.
1
Brunner-Sperdin, Alexandra
1
Cai, Gangshu
1
Carlson, Jay P.
1
Carsana, Laurence
1
Chang, Chia-jung
1
Chen, Pei-Ting
1
DelVeccio, Devon
1
Efendić, Emir
1
Flynn, Ryan
1
Frankwick, Gary L.
1
Gammoh, Bashar S.
1
Golmohammadi, Alireza
1
Goukens, Caroline
1
Greig, Tamsin
1
Gupta, Akash
1
Gómez-Suárez, Mónica
1
Holbrook, Morris B.
1
Hu, Zhichen
1
Jang, Sungha
1
Jansen, Hans Christian
1
Jolibert, Alain
1
Just, David
1
Kapitan, Sommer
1
Kara, Ali
1
Keller, Kevin Lane
1
Kroll, Eike B.
1
Ku, Hsuan-Hsuan
1
Kukar-Kinney, Monika
1
Kurz, Jacqueline
1
Lehmann, Donald R.
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Psychology & marketing
The journal of product & brand management
Journal of retailing and consumer services
35
Journal of business research : JBR
22
International journal of hospitality management
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of industrial organization
14
NBER working paper series
14
Journal of food products marketing
13
Discussion paper / Centre for Economic Policy Research
12
International journal of production economics
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
NBER Working Paper
12
Asia Pacific journal of marketing and logistics
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Working paper / National Bureau of Economic Research, Inc.
11
CESifo working papers
9
Journal of marketing research : JMR
9
Journal of wine economics
9
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
9
Cogent business & management
8
European journal of operational research : EJOR
8
Food policy : economics planning and politics of food and agriculture
8
Information systems research : ISR
8
Journal of retailing
8
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
7
Applied economics
7
Discussion paper
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Journal of international consumer marketing
7
Journal of international food & agribusiness marketing : JIFAM
7
Quality management journal : QMJ
7
The Rand journal of economics
7
International journal of consumer studies
6
International journal of contemporary hospitality management
6
International journal of production research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
2
Pricey therefore good? : price affects expectations, but not quality perceptions and liking
Kurz, Jacqueline
;
Efendić, Emir
;
Goukens, Caroline
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1115-1129
Persistent link: https://www.econbiz.de/10014291757
Saved in:
3
How sampling high- and low-quality products affects enjoyment
Stuppy, Anika
;
Van den Bergh, Bram
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 726-740
Persistent link: https://www.econbiz.de/10013165431
Saved in:
4
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
5
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
Saved in:
6
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
7
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
8
It is not just a name : effects of proper name for high-quality versus low-quality brands
Rathee, Shelly
;
Yu-Buck, Grace F.
;
Gupta, Akash
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1388-1404
Persistent link: https://www.econbiz.de/10014291928
Saved in:
9
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
10
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->