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subject:"Konsumentenverhalten"
~isPartOf:"Psychology & marketing"
~subject:"Market research"
~subject:"USA"
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Konsumentenverhalten
Market research
USA
Visualisierung
9
Visualization
9
Consumer behaviour
5
Advertising effects
3
Perception
3
Wahrnehmung
3
Werbewirkung
3
Advertising
2
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Produktgestaltung
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Psychology of advertising
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United States
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CSR communication
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Confidence
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Corporate Social Responsibility
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Corporate social responsibility
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Customer satisfaction
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Digitalisierung
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Kundenzufriedenheit
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English
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Baima, Gabriele
1
Connell, Paul M.
1
Duan, Shen
1
Griffin, W. Glenn
1
Huang, Jiexian
1
Huang, Yunhui
1
Jiang, Yuwei
1
Kou, Sining
1
McQuarrie, Edward F.
1
Meng, Lu
1
Pera, Rebecca
1
Phillips, Barbara J.
1
Quinton, Sarah
1
Song, Wenjing
1
Wang, Zhiling
1
Xu, Fei
1
Yang, Lu
1
Zhang, Yiran (Eileen)
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Psychology & marketing
Journal of business research : JBR
6
Journal of retailing and consumer services
6
Qualitative market research : an international journal
6
Journal of promotion management : JPM
5
International journal of retail & distribution management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of retailing
3
Academy of Management journal : AMJ
2
Asia Pacific journal of marketing and logistics
2
Electronic commerce research
2
Faculty & research / Insead : working paper series
2
History of political economy
2
International journal of advertising : the review of marketing communications
2
International journal of management practice : IJMP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : innovations in planning and applied research
2
Marketing letters : a journal of research in marketing
2
Qualitative research in organizations and management : an international journal
2
Strategic management journal
2
Tourism management : research, policies, practice
2
Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
1
Advanced technologies management for retailing : frameworks and cases
1
Annals of operations research
1
Annals of tourism research : ATR ; a social sciences journal
1
Asian business & management
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Behavioral research in accounting
1
Brands : interdisciplinary perspectives
1
Business Process Management Workshops : BPM 2012 International Workshops, Tallinn, Estonia, September 3, 2012 ; revised papers
1
CAAA Annual Conference 2012
1
Corporate communications : an international journal
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Discussion papers / CEPR
1
ERIM report series research in management
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Environmental economics and policy studies : the official journal of the Society for Environmental Economics and Policy Studies ; the official journal of the East Asian Association of Environmental and Resource Economics
1
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ECONIS (ZBW)
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1
I want to remember : preference for visual intensity in sentimental purchases
Huang, Jiexian
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1361-1371
Persistent link: https://www.econbiz.de/10014291923
Saved in:
2
The impact of visual perspectives in advertisements on access-based products
Kou, Sining
;
Duan, Shen
;
Zhang, Yiran (Eileen)
;
Wang, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
Saved in:
3
Avoiding through glossiness and approaching through matte : the effect of visual finish on perceived product effectiveness
Huang, Yunhui
;
Song, Wenjing
;
Yang, Lu
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 262-273
Persistent link: https://www.econbiz.de/10014290533
Saved in:
4
The use of embedded visual methods in unveiling consumers' values : a digital ethnography perspective
Pera, Rebecca
;
Quinton, Sarah
;
Baima, Gabriele
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 309-319
Persistent link: https://www.econbiz.de/10012796103
Saved in:
5
How visual brand identity shapes consumer response
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10010341740
Saved in:
6
The role of baseline physical similarity to humans in consumer responses to anthropomorphic animal images
Connell, Paul M.
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 461-468
Persistent link: https://www.econbiz.de/10009775031
Saved in:
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