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Konsumentenverhalten
Event-Marketing
748
Event marketing
747
Consumer behaviour
232
Sport event
152
Sportveranstaltung
152
Big event
130
Großveranstaltung
130
Tourismus
110
Tourism industry
106
Tourismuswirtschaft
106
Tourism
104
Beziehungsmarketing
91
Relationship marketing
90
Event
87
Tourism marketing
85
Tourismusmarketing
85
Veranstaltung
85
Customer satisfaction
83
Kundenzufriedenheit
83
Brand management
80
Markenführung
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Holiday behaviour
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Urlaubsverhalten
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USA
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United States
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Brand image
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Markenimage
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50
Marketingmanagement
50
Sport
46
Sports
46
Destination management
44
Destinationsmanagement
44
Dienstleistungsqualität
42
Service quality
42
Sponsoring
41
Sponsorship
41
Sportmarketing
37
Sports marketing
37
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Article
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Schmitt, Bernd
6
Taheri, Babak
6
Scheinbaum, Angeline Close
4
Brakus, J. Joško
3
Carlson, Jamie
3
Jahn, Steffen
3
Krishen, Anjala S.
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Cai, Liping A.
2
Dias, Álvaro Lopes
2
Drengner, Jan
2
Farrington, Thomas
2
Gilmore, James H.
2
Gori, Keith
2
Klaus, Philipp
2
Knobloch, Uli
2
LaTour, Michael S.
2
Le Dung
2
Lee, Woojin
2
Li, Hui
2
Li, Mimi
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Lohmann, Guilherme
2
Miao, Li
2
Muskat, Birgit
2
O'Gorman, Kevin
2
Pine, B. Joseph
2
Prayag, Girish
2
Rather, Raouf Ahmad
2
Robertson, Kirsten
2
Rosenberger, Philip J.
2
Scott, Noel
2
Shobeiri, Saeed
2
Song, Wei
2
Tafesse, Wondwesen
2
Teller, Christoph
2
Thompson, Jamie
2
Wong, IpKin Anthony
2
Wu, Hung-Che
2
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Dänemark / Erhvervs- og Byggestyrelsen
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Edward Elgar Publishing
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Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
International journal of event and festival management
7
International journal of hospitality management
7
Journal of business research : JBR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
International journal of contemporary hospitality management
5
The journal of brand management : an international journal
5
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
Tourism management : research, policies, practice
4
Tourism management perspectives : TMP
4
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
European Sport management quarterly : ESMQ
2
Handbook on brand and experience management
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Memorable customer experiences : a research anthology
2
Psychology & marketing
2
Scandinavian journal of hospitality and tourism
2
Sport, Business and Management : an international journal ; SBM
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism and hospitality research : THR
2
Advances in business and management forecasting
1
Analele Universităţii Dunărea de Jos Galaţi / 1
1
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ECONIS (ZBW)
232
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
6
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
7
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
8
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
9
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
10
How do gastronomic festivals trigger behavioral intentions? : the role of hedonic and eudaimonic well-being
Keskin, Emrah
;
Yayla, Ozgur
;
Sezen, Nevres
;
Dedeoğlu, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10014526838
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