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subject:"Konsumentenverhalten"
~subject:"Brand image"
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Konsumentenverhalten
Brand image
Event-Marketing
1,274
Event marketing
1,267
Consumer behaviour
289
Deutschland
245
Germany
235
Sportveranstaltung
171
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164
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117
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111
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106
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104
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94
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Markenimage
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Schmitt, Bernd
7
Taheri, Babak
6
Drengner, Jan
5
Jahn, Steffen
5
Bauer, Hans H.
4
Nufer, Gerd
4
Scheinbaum, Angeline Close
4
Brakus, J. Joško
3
Bruhn, Manfred
3
Carlson, Jamie
3
Dias, Álvaro Lopes
3
Ermer, Beatrice
3
Fairley, Sheranne
3
Gaus, Hansjörg
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Schwertfeger, Marko
3
Weihe, Kerstin
3
Wong, IpKin Anthony
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Akel, Gökhan
2
Arcodia, Charles
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Cai, Liping A.
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Gori, Keith
2
Heinrich, Daniel
2
Klaus, Philipp
2
Knobloch, Uli
2
LaTour, Michael S.
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Laas, Elisabeth
2
Le Dung
2
Lee, Hoon
2
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Katholische Akademie der Erzdiözese Freiburg
1
Peter Lang GmbH
1
Wuppertal Institut für Klima, Umwelt, Energie
1
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1
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Journal of travel and tourism marketing
13
Journal of retailing and consumer services
10
International journal of event and festival management
8
SpringerLink / Bücher
8
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of hospitality management
7
Journal of business research : JBR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Tourism management perspectives : TMP
7
International journal of contemporary hospitality management
6
The journal of brand management : an international journal
6
Tourism management : research, policies, practice
6
Sport management review
5
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
International journal of retail & distribution management
4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
International journal of arts management
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of destination marketing & management
3
Journal of hospitality and tourism insights
3
Asia Pacific journal of marketing and logistics
2
European Sport management quarterly : ESMQ
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovative marketing : IM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of vacation marketing
2
Marketing intelligence & planning
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ECONIS (ZBW)
336
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
6
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
7
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
8
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
9
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
10
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
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