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~subject:"Event"
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Konsumentenverhalten
Event
Event-Marketing
1,295
Event marketing
1,288
Consumer behaviour
297
Deutschland
245
Germany
235
Sportveranstaltung
175
Großveranstaltung
171
Big event
169
Sport event
168
Brand management
157
Markenführung
157
Tourismus
141
Tourism industry
133
Tourismuswirtschaft
133
Erlebnismarketing
132
Tourism
125
Beziehungsmarketing
123
Relationship marketing
122
Veranstaltung
112
Tourismusmarketing
110
Tourism marketing
109
Customer satisfaction
94
Holiday behaviour
94
Kundenzufriedenheit
94
Marketingmanagement
94
Urlaubsverhalten
94
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92
Markenimage
79
Theory
79
Brand image
78
Theorie
78
USA
73
United States
72
Emotion
71
Sponsoring
69
Sponsorship
68
Freizeitwirtschaft
62
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62
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161
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37
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Article
299
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95
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1
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57
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Graue Literatur
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Non-commercial literature
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6
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1
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1
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1
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1
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1
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English
319
German
75
French
2
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1
Norwegian
1
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1
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Olberding, Julie Cencula
7
Zanger, Cornelia
7
Drengner, Jan
6
Jahn, Steffen
6
Schmitt, Bernd
6
Taheri, Babak
6
Scheinbaum, Angeline Close
5
Bauer, Hans H.
4
Fairley, Sheranne
4
Nosko, Chris
4
Sorensen, Alan T.
4
Brakus, J. Joško
3
Carlson, Jamie
3
Cui, Yao
3
Duenyas, Izak
3
Ermer, Beatrice
3
Kaiser, Sebastian
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Mortimer, Julie Holland
3
Sahin, Ozge
3
Van Niekerk, Mathilda
3
Wong, IpKin Anthony
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Altschwager, Teagan
2
Beech, John
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Cai, Liping A.
2
Conduit, Jodie
2
Dias, Álvaro Lopes
2
Dittrich, Koen
2
Dolasinski, Mary Jo
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
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Springer Fachmedien Wiesbaden
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Dänemark / Erhvervs- og Byggestyrelsen
1
Edward Elgar Publishing
1
Katholische Akademie der Erzdiözese Freiburg
1
Peter Lang GmbH
1
Springer-Verlag GmbH
1
Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre
1
Uni-Edition GmbH
1
Wissenschaftliche Konferenz Eventforschung <2, 2010, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
1
Wuppertal Institut für Klima, Umwelt, Energie
1
Zukunftsinstitut
1
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International journal of event and festival management
15
Journal of travel and tourism marketing
12
Tourism management : research, policies, practice
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of retailing and consumer services
10
SpringerLink / Bücher
10
International journal of contemporary hospitality management
9
Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Journal of business research : JBR
8
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of hospitality management
7
Journal of hospitality marketing & management
6
Tourism management perspectives : TMP
6
Journal of sport management : the official journal of the North American Society of Sport Management
5
The journal of brand management : an international journal
5
Journal of advertising research
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Event tourism in Asian countries : challenges and prospects
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Markenkommunikation und Beziehungsmarketing
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
European Sport management quarterly : ESMQ
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Research / Markenkommunikation und Beziehungsmarketing
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of destination marketing & management
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
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Source
All
ECONIS (ZBW)
395
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81
Social music festival brandscapes : a lexical analysis of music festival social conversations
Gilstrap, Curt
;
Teggart, Andi
;
Cabodi, Kyle
;
Hills, Julian
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012588613
Saved in:
82
Introduction to the special issue: consumer experience management and customer journeys in tourism, hospitality and events
Taheri, Babak
;
Prayag, Girish
;
Muskat, Birgit
- In:
Tourism management perspectives : TMP
40
(
2021
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209312
Saved in:
83
Defining the field of events
Dolasinski, Mary Jo
;
Roberts, Chris
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 553-572
Persistent link: https://www.econbiz.de/10012483431
Saved in:
84
The influence of brand experiences on consumer-based brand equity
Pina, Rita
;
Dias, Álvaro Lopes
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012487202
Saved in:
85
I am worth more than you think I am : investigating the effects of upcycling on event attendees' recycling intention
Zhang, Xingyi
;
Shao, Xiaolong
;
Jeong, EunHa
;
Olson, Eric D.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495119
Saved in:
86
Experiencing the experience economy
Flinn, Jenny
- In:
New perspectives on critical marketing and consumer society
,
(pp. 129-142)
.
2021
Persistent link: https://www.econbiz.de/10012498222
Saved in:
87
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
88
Sport-event portfolios : an analysis of their ability to attract revenue from tourism
Salgado-Barandela, Jesyca
;
Barajas, Angel
; …
- In:
Tourism economics : the business and finance of tourism …
27
(
2021
)
3
,
pp. 436-454
Persistent link: https://www.econbiz.de/10012522439
Saved in:
89
Sport tourists' preferred event attributes and motives : a case of Sepak Takraw, Malaysia
Zarei, Azadeh
;
Ramkissoon, Haywantee
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1188-1213
Persistent link: https://www.econbiz.de/10012592366
Saved in:
90
Influence of event and place image on residents' attitudes toward and support for events
Schnitzer, Martin
;
Kössler, Christopher
;
Schlemmer, Philipp
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1260-1281
Persistent link: https://www.econbiz.de/10012592384
Saved in:
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