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~subject:"Event"
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Search: subject_exact:"Erlebnismarketing"
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Konsumentenverhalten
Event
Event-Marketing
1,274
Event marketing
1,267
Consumer behaviour
289
Deutschland
245
Germany
235
Sportveranstaltung
171
Sport event
164
Großveranstaltung
161
Big event
159
Brand management
154
Markenführung
154
Tourismus
133
Erlebnismarketing
132
Tourism industry
128
Tourismuswirtschaft
128
Beziehungsmarketing
122
Relationship marketing
121
Tourism
117
Veranstaltung
111
Tourismusmarketing
104
Tourism marketing
103
Marketingmanagement
94
Marketing management
92
Customer satisfaction
90
Kundenzufriedenheit
90
Holiday behaviour
86
Urlaubsverhalten
86
Theory
79
Theorie
78
Markenimage
76
Brand image
75
USA
73
United States
72
Sponsoring
69
Emotion
68
Sponsorship
68
Freizeitwirtschaft
62
Leisure industries
62
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Undetermined
156
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35
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Article
292
Book / Working Paper
93
Journal
1
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Article in journal
239
Aufsatz in Zeitschrift
239
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55
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55
Collection of articles of several authors
18
Sammelwerk
18
Hochschulschrift
17
Aufsatzsammlung
14
Thesis
14
Graue Literatur
11
Non-commercial literature
11
Case study
9
Fallstudie
9
Konferenzschrift
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5
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5
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3
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3
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2
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2
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1
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1
Conference paper
1
Konferenzbeitrag
1
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1
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1
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1
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English
310
German
75
French
2
Danish
1
Norwegian
1
Chinese
1
Author
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Olberding, Julie Cencula
7
Zanger, Cornelia
7
Drengner, Jan
6
Jahn, Steffen
6
Schmitt, Bernd
6
Taheri, Babak
6
Scheinbaum, Angeline Close
5
Bauer, Hans H.
4
Fairley, Sheranne
4
Nosko, Chris
4
Sorensen, Alan T.
4
Brakus, J. Joško
3
Carlson, Jamie
3
Cui, Yao
3
Duenyas, Izak
3
Ermer, Beatrice
3
Kaiser, Sebastian
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Mortimer, Julie Holland
3
Sahin, Ozge
3
Van Niekerk, Mathilda
3
Wong, IpKin Anthony
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Beech, John
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Cai, Liping A.
2
Dias, Álvaro Lopes
2
Dittrich, Koen
2
Dolasinski, Mary Jo
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Gori, Keith
2
Heinrich, Daniel
2
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Springer Fachmedien Wiesbaden
2
Dänemark / Erhvervs- og Byggestyrelsen
1
Edward Elgar Publishing
1
Katholische Akademie der Erzdiözese Freiburg
1
Peter Lang GmbH
1
Springer-Verlag GmbH
1
Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre
1
Uni-Edition GmbH
1
Wissenschaftliche Konferenz Eventforschung <2, 2010, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
1
Wuppertal Institut für Klima, Umwelt, Energie
1
Zukunftsinstitut
1
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International journal of event and festival management
12
Journal of travel and tourism marketing
12
Tourism management : research, policies, practice
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of retailing and consumer services
10
SpringerLink / Bücher
10
International journal of contemporary hospitality management
9
Journal of business research : JBR
9
Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of hospitality management
7
Journal of hospitality marketing & management
6
Tourism management perspectives : TMP
6
Journal of sport management : the official journal of the North American Society of Sport Management
5
The journal of brand management : an international journal
5
Journal of advertising research
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Event tourism in Asian countries : challenges and prospects
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Markenkommunikation und Beziehungsmarketing
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
European Sport management quarterly : ESMQ
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Research / Markenkommunikation und Beziehungsmarketing
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of destination marketing & management
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
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Source
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ECONIS (ZBW)
386
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
6
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
7
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
8
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
9
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
10
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
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