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subject:"Konsumentenverhalten"
~subject:"Großveranstaltung"
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Search: subject_exact:"Erlebnismarketing"
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Konsumentenverhalten
Großveranstaltung
Event-Marketing
1,274
Event marketing
1,267
Consumer behaviour
289
Deutschland
245
Germany
235
Sportveranstaltung
171
Sport event
164
Big event
159
Brand management
154
Markenführung
154
Tourismus
133
Erlebnismarketing
132
Tourism industry
128
Tourismuswirtschaft
128
Beziehungsmarketing
122
Relationship marketing
121
Tourism
117
Veranstaltung
111
Event
106
Tourismusmarketing
104
Tourism marketing
103
Marketingmanagement
94
Marketing management
92
Customer satisfaction
90
Kundenzufriedenheit
90
Holiday behaviour
86
Urlaubsverhalten
86
Theory
79
Theorie
78
Markenimage
76
Brand image
75
USA
73
United States
72
Sponsoring
69
Emotion
68
Sponsorship
68
Freizeitwirtschaft
62
Leisure industries
62
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170
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34
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Article
330
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84
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272
Aufsatz in Zeitschrift
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60
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60
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21
Thesis
17
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15
Collection of articles of several authors
12
Sammelwerk
12
Case study
9
Fallstudie
9
Graue Literatur
8
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4
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3
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1
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1
Handbook
1
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1
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1
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1
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1
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1
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English
327
German
85
French
2
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Norwegian
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Fairley, Sheranne
6
Schmitt, Bernd
6
Taheri, Babak
6
Jahn, Steffen
5
Bauer, Hans H.
4
Drengner, Jan
4
Scheinbaum, Angeline Close
4
Van Niekerk, Mathilda
4
Brakus, J. Joško
3
Carlson, Jamie
3
Eisermann, Uwe
3
Ermer, Beatrice
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Lee, Woojin
3
Leenders, Mark A. A. M.
3
Pechtl, Hans
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Alexandris, Kostas
2
Armbrecht, John
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Boo, Soyoung
2
Bourgeon-Renault, Dominique
2
Brittner-Widmann, Anja
2
Bruhn, Manfred
2
Busser, James A.
2
Cai, Liping A.
2
Dias, Álvaro Lopes
2
Dolasinski, Mary Jo
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Funk, Daniel C.
2
Gaus, Hansjoerg
2
Gilmore, James H.
2
Gori, Keith
2
Gursoy, Dogan
2
Heinrich, Daniel
2
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Dänemark / Erhvervs- og Byggestyrelsen
1
Edward Elgar Publishing
1
Katholische Akademie der Erzdiözese Freiburg
1
Peter Lang GmbH
1
Springer Fachmedien Wiesbaden
1
Technische Universität Chemnitz
1
Wuppertal Institut für Klima, Umwelt, Energie
1
Zukunftsinstitut
1
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International journal of event and festival management
18
Journal of travel and tourism marketing
14
Tourism management : research, policies, practice
13
Journal of business research : JBR
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of retailing and consumer services
10
Tourism management perspectives : TMP
10
International journal of hospitality management
9
SpringerLink / Bücher
9
International journal of contemporary hospitality management
8
Customer Experience : Forum Dienstleistungsmanagement
7
Sport management review
7
International journal of sport management and marketing : IJSMM
6
Journal of hospitality marketing & management
6
The journal of brand management : an international journal
5
European Sport management quarterly : ESMQ
4
Journal of marketing management : MM
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
3
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Scandinavian journal of hospitality and tourism
3
Asia Pacific journal of marketing and logistics
2
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of sports marketing & sponsorship
2
Journal of destination marketing & management
2
Journal of food products marketing
2
Journal of international consumer marketing
2
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ECONIS (ZBW)
413
EconStor
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
6
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
7
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
8
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
9
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
10
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
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