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subject:"Konsumentenverhalten"
~subject:"Internet marketing"
~type_genre:"Book section"
~type_genre:"Case study"
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Advanced technologies management for retailing : frameworks and cases
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Artificial intelligence in marketing
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Cracking the code : leveraging consumer psychology to drive profitability
1
Handbook of qualitative research methods in marketing
1
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Handbook of research on driving industrial competitiveness with innovative design principles
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Handbook of research on integrating social media into strategic marketing
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Handbook of research on using global collective intelligence and creativity to solve wicked problems
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Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
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Marketing places and spaces
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Strategies and communications for innovations : an integrative management view for companies and networks
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ECONIS (ZBW)
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1
Marketing through the machine's eyes : image analytics and interpretability
Feng, Xiaohang
;
Zhang, Shunyuan
;
Srinivasan, Kannan
- In:
Artificial intelligence in marketing
,
(pp. 217-237)
.
2023
Persistent link: https://www.econbiz.de/10014307154
Saved in:
2
Visual communication in social media marketing
Maehle, Natalia
;
Presi, Caterina
;
Kleppe, Ingeborg A.
- In:
The SAGE handbook of social media marketing
,
(pp. 291-306)
.
2022
Persistent link: https://www.econbiz.de/10013368579
Saved in:
3
Visual stories of COVID-19 social-physical distancing from tagged social imagery
Hai-Jew, Shalin
- In:
Handbook of research on using global collective …
,
(pp. 245-284)
.
2021
Persistent link: https://www.econbiz.de/10012619346
Saved in:
4
Contemporary visual identities : mutant brands
Kreutz, Elizete de Azevedo
- In:
Handbook of research on driving industrial …
,
(pp. 129-144)
.
2020
Persistent link: https://www.econbiz.de/10012263761
Saved in:
5
Leveraging user-generated content: a visual case analysis of Contiki's brand co-creation campaign
Ouschan, Robyn
;
Turkington, Jay
;
Napoli, Julie
- In:
Handbook of research on customer engagement
,
(pp. 329-357)
.
2019
Persistent link: https://www.econbiz.de/10013163394
Saved in:
6
Hospitality servicescapes seen by visually impaired travelers
Raissova, Alma
- In:
Marketing places and spaces
,
(pp. 107-120)
.
2015
Persistent link: https://www.econbiz.de/10011441061
Saved in:
7
Social network analysis visualization : a Facebook case study
Mohana Shanmugam
;
Yusmadi Yah Jusoh
;
Rozi Nor Haizan Nor
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 257-270)
.
2015
Persistent link: https://www.econbiz.de/10011294583
Saved in:
8
Just doing it : a visual ethnographic study of spectacular consumption behavior at Nike Town
Peñaloza, Lisa
- In:
Brands : interdisciplinary perspectives
,
(pp. 54-106)
.
2015
Persistent link: https://www.econbiz.de/10010477903
Saved in:
9
The customers' perspective on presenting visual hotel information online
Grüter, Marcel
;
Schneider, Vanessa
;
Myrach, Thomas
- In:
Information and communication technologies in tourism …
,
(pp. 388-399)
.
2013
Persistent link: https://www.econbiz.de/10009755555
Saved in:
10
The scent of innovation : towards an integrated management framework for innovation communication
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 205-224)
.
2013
Persistent link: https://www.econbiz.de/10010246336
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