//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Konsumentenverhalten"
~subject:"Musik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbemusik"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Musik
Advertising music
116
Werbemusik
116
Brand management
43
Markenführung
43
Consumer behaviour
34
Werbewirkung
32
Advertising effects
31
Music
17
Brand image
15
Markenimage
15
Music industry
14
Musikwirtschaft
14
Werbung
13
Advertising
12
Akustische Markenführung
12
Deutschland
12
Germany
12
Einzelhandel
7
Emotion
7
Brand
6
Europa
6
Europe
6
Hörfunkwerbung
6
Markenartikel
6
Perception
6
Radio advertising
6
Wahrnehmung
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Store design
5
Television advertising
5
USA
5
United States
5
Aromastoff
4
Empirical method
4
more ...
less ...
Online availability
All
Undetermined
15
Free
2
Type of publication
All
Article
33
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Aufsatz im Buch
2
Book section
2
Hochschulschrift
2
Thesis
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
34
German
5
Author
All
Anand, Sandip
2
Craton, Lincoln G.
2
Raja, Md Washim
2
Salzmann, Ralph
2
Abolhasani, Morteza
1
Allan, David
1
Andersson, Pernille K.
1
Anglada-Tort, Manuel
1
Areni, Charles Scott
1
Aurand, Timothy W.
1
Ballouli, Khalid
1
Barth, Bertram
1
Bennett, Gregg
1
Beukeboom, Camiel J.
1
Bonnin, Gaël
1
Borgstedt, Silke
1
Boulbry, Gae͏̈lle
1
Bronner, Kai
1
Bruhn, Herbert
1
Calvert, Gemma Anne
1
Chebat, Jean-Charles
1
Choi, Beomjoon
1
Dubé, Laurette
1
Edwards, James
1
Egermann, Hauke
1
Esch, Franz-Rudolf
1
Ferreira, Diogo Conque Seco
1
Goudey, Alain
1
Gustafsson, Anders
1
Gustafsson, Clara
1
Guéguen, Nicolas
1
Hackathorn, Jana
1
Hang, Haiming
1
Haws, Kelly L.
1
Herrmann, Andreas
1
Herzog, Martin
1
Hong, You Jeong
1
Hou, Jianrong
1
Jacob, Céline
1
Kellaris, James J.
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
3
The journal of consumer marketing
3
Journal of consumer behaviour : an international research review
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
Transnational studies in jazz
2
Asia Pacific journal of marketing and logistics
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
European journal of marketing
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of management analytics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Praxisforum Medienmanagement
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of applied business research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
Relevance
Date (newest first)
Date (oldest first)
1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
4
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
5
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
6
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
7
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
8
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
9
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
10
New music recommendation algorithm facilitates audio branding
Barth, Bertram
;
Borgstedt, Silke
;
Edwards, James
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
4
,
pp. 44-50
Persistent link: https://www.econbiz.de/10012103802
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->