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subject:"Konsumentenverhalten"
~subject:"Tourism industry"
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Konsumentenverhalten
Tourism industry
Event-Marketing
1,274
Event marketing
1,267
Consumer behaviour
289
Deutschland
245
Germany
235
Sportveranstaltung
171
Sport event
164
Großveranstaltung
161
Big event
159
Brand management
154
Markenführung
154
Tourismus
133
Erlebnismarketing
132
Tourismuswirtschaft
128
Beziehungsmarketing
122
Relationship marketing
121
Tourism
117
Veranstaltung
111
Event
106
Tourismusmarketing
104
Tourism marketing
103
Marketingmanagement
94
Marketing management
92
Customer satisfaction
90
Kundenzufriedenheit
90
Holiday behaviour
86
Urlaubsverhalten
86
Theory
79
Theorie
78
Markenimage
76
Brand image
75
USA
73
United States
72
Sponsoring
69
Emotion
68
Sponsorship
68
Freizeitwirtschaft
62
Leisure industries
62
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Undetermined
158
Free
30
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Article
314
Book / Working Paper
90
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Article in journal
241
Aufsatz in Zeitschrift
241
Aufsatz im Buch
75
Book section
75
Aufsatzsammlung
21
Collection of articles of several authors
21
Sammelwerk
21
Hochschulschrift
18
Thesis
15
Konferenzschrift
10
Case study
6
Fallstudie
6
Graue Literatur
6
Non-commercial literature
6
Conference proceedings
4
Conference paper
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
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1
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1
Bibliography included
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Systematic review
1
Umfrage
1
Working Paper
1
Übersichtsarbeit
1
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English
326
German
75
French
2
Norwegian
2
Danish
1
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Schmitt, Bernd
6
Taheri, Babak
6
Drengner, Jan
5
Bauer, Hans H.
4
Cai, Liping A.
4
Cavicchi, Alessio
4
Fairley, Sheranne
4
Jahn, Steffen
4
Scheinbaum, Angeline Close
4
Wong, IpKin Anthony
4
Brakus, J. Joško
3
Carlson, Jamie
3
Dias, Álvaro Lopes
3
Ermer, Beatrice
3
Kim, Jong-hyeong
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Lohmann, Guilherme
3
Page, Stephen J.
3
Rück, Hans R. G.
3
Santini, Cristina
3
Sundbo, Jon
3
Sørensen, Flemming
3
Van Niekerk, Mathilda
3
Zanger, Cornelia
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Akel, Gökhan
2
Alonso, Abel Duarte
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Connell, Joanne
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Freyer, Walter
2
Getz, Donald
2
Gilmore, James H.
2
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Institution
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DGT Jahrestagung <24., 2021, Rust>
2
ATOUT France <Paris>
1
Conference on "Service Quality in Hospitality and Tourism: Experiencing Persian Heritage" <2016, Isfahan>
1
Deidesheimer Gespräche zur Tourismuswissenschaft <4., 2019, Deidesheim>
1
Dresdner Tourismus-Symposium <3, 1997, Dresden>
1
Dänemark / Erhvervs- og Byggestyrelsen
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
Forschungsinstitut für Tourismus <Dresden>
1
Katholische Akademie der Erzdiözese Freiburg
1
Leuphana Universität Lüneburg
1
Peter Lang GmbH
1
Springer Fachmedien Wiesbaden
1
Uni-Edition GmbH
1
Wissenschaftliche Konferenz Eventforschung <7., 2015, Chemnitz>
1
Wuppertal Institut für Klima, Umwelt, Energie
1
Zukunftsinstitut
1
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Published in...
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Food and wine events in Europe : a stakeholder approach
15
Tourism management : research, policies, practice
14
Journal of travel and tourism marketing
12
Journal of retailing and consumer services
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
9
International journal of event and festival management
9
Tourism management perspectives : TMP
9
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of contemporary hospitality management
7
International journal of hospitality management
7
Journal of business research : JBR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
SpringerLink / Bücher
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Sport management review
5
The journal of brand management : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
Journal of destination marketing & management
4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Event tourism in Asian countries : challenges and prospects
3
Hospitality & Tourism : managerial perspectives & practices
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of vacation marketing
3
Asia Pacific journal of marketing and logistics
2
Bridging tourism theory and practice
2
Edward Elgar E-Book Archive
2
European Sport management quarterly : ESMQ
2
Forschung und Praxis an der FHWien der WKW
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
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Source
All
ECONIS (ZBW)
404
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
6
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
7
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
8
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
9
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
10
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
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