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Konsumentenverhalten
Event-Marketing
1,274
Event marketing
1,267
Consumer behaviour
289
Deutschland
245
Germany
235
Sportveranstaltung
171
Sport event
164
Großveranstaltung
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Brand management
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Markenführung
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Tourismus
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Erlebnismarketing
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Tourism industry
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Tourismuswirtschaft
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Beziehungsmarketing
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Relationship marketing
121
Tourism
117
Veranstaltung
111
Event
106
Tourismusmarketing
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Tourism marketing
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Marketingmanagement
94
Marketing management
92
Customer satisfaction
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Kundenzufriedenheit
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Holiday behaviour
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Urlaubsverhalten
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Theory
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Theorie
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Markenimage
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Brand image
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USA
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United States
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Sponsoring
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Emotion
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Freizeitwirtschaft
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Article
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English
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German
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Schmitt, Bernd
6
Taheri, Babak
6
Bauer, Hans H.
4
Jahn, Steffen
4
Scheinbaum, Angeline Close
4
Brakus, J. Joško
3
Carlson, Jamie
3
Drengner, Jan
3
Ermer, Beatrice
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Cai, Liping A.
2
Dias, Álvaro Lopes
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Gori, Keith
2
Heinrich, Daniel
2
Klaus, Philipp
2
Knobloch, Uli
2
LaTour, Michael S.
2
Laas, Elisabeth
2
Le Dung
2
Lee, Woojin
2
Li, Hui
2
Li, Mimi
2
Lohmann, Guilherme
2
Miao, Li
2
Muskat, Birgit
2
O'Gorman, Kevin
2
Opaschowski, Horst W.
2
Pine, B. Joseph
2
Prayag, Girish
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Dänemark / Erhvervs- og Byggestyrelsen
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Edward Elgar Publishing
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Katholische Akademie der Erzdiözese Freiburg
1
Peter Lang GmbH
1
Wuppertal Institut für Klima, Umwelt, Energie
1
Zukunftsinstitut
1
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Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of event and festival management
7
International journal of hospitality management
7
Journal of business research : JBR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
SpringerLink / Bücher
6
International journal of contemporary hospitality management
5
The journal of brand management : an international journal
5
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
Tourism management : research, policies, practice
4
Tourism management perspectives : TMP
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
European Sport management quarterly : ESMQ
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Memorable customer experiences : a research anthology
2
Psychology & marketing
2
Scandinavian journal of hospitality and tourism
2
Sport, Business and Management : an international journal ; SBM
2
Springer eBook Collection / Business and Management
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
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ECONIS (ZBW)
289
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41
Customer experience can play a strategic role for wineries
Angelini, Antonella
;
Gilli, Annalisa
- In:
The journal of business strategy
43
(
2022
)
6
,
pp. 391-396
Persistent link: https://www.econbiz.de/10013455683
Saved in:
42
It's not whether you win or lose, it's how you play : customer delight in unpredictable experiential encounters
Barnes, Donald C.
;
Pelletier, Mark J.
;
Collier, Joel E.
; …
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2216-2249
Persistent link: https://www.econbiz.de/10013457336
Saved in:
43
Journey to a fond memory : how memorability mediates a dynamic customer experience and its consequent outcomes
Li, Jing
;
Ma, Forest
;
DiPietro, Robin B.
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209276
Saved in:
44
Developing esport tourism through fandom experience at in-person events
Thompson, Jamie
;
Taheri, Babak
;
Scheuring, Florian
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013271660
Saved in:
45
Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event
Lianopoulos, Yannis
;
Theodorakis, Nicholas D.
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 189-207
Persistent link: https://www.econbiz.de/10013274354
Saved in:
46
The role of experiences in driving strategy in the 21st Century
Barry, Holly
;
Fenton, Pio
;
Leahy, Rose
- In:
Global strategic management in the service industry : a …
,
(pp. 175-188)
.
2022
Persistent link: https://www.econbiz.de/10014276928
Saved in:
47
Closing the experience gap in banking : humanising customer experience in four dimensions
Bridges, AnnMarie M.
;
Elkins, Brian
;
Gross, Kerry
;
Da …
- In:
Journal of digital banking
7
(
2022
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10013502239
Saved in:
48
What makes integrated resort attractive? : exploring the role of experience encounter elements
Ji, Chunli
;
Yang, Ping
- In:
Journal of travel and tourism marketing
39
(
2022
)
3
,
pp. 305-319
Persistent link: https://www.econbiz.de/10013352885
Saved in:
49
The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do
;
Marques, Susana Henriques
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
Saved in:
50
Exploring the ecotourism service experience framework using the dimensions of motivation, expectation and ecotourism experience
Lian, Jennifer Chan Kim
;
Saikim, Fiffy Hanisdah
- In:
Tourism and hospitality research : THR
22
(
2022
)
4
,
pp. 425-443
Persistent link: https://www.econbiz.de/10013387759
Saved in:
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