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subject:"Ländliche Entwicklung"
subject:"Poverty reduction"
~person:"Jain, Varsha"
~person:"Sondhi, Neena"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"India"
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| 6 applied filters
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Ländliche Entwicklung
Poverty reduction
Consumer behaviour
Konsumentenverhalten
India
35
Indien
34
Indian consumers
8
Advertising effects
7
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
Werbewirkung
7
Luxury goods
6
Luxusgüter
6
Celebrity endorsement
4
Celebrity-Werbung
4
Advertising
3
Conceptual model
3
Emerging economies
3
Jugendliche
3
Online retailing
3
Online-Handel
3
Schwellenländer
3
Werbung
3
Youth
3
emerging markets
3
Beziehungsmarketing
2
Celebrity endorsements
2
Cluster analysis
2
Clusteranalyse
2
Digital platform
2
Digitale Plattform
2
Emotion
2
Generation Y
2
Market research
2
Marktforschung
2
Measurement
2
Messung
2
Qualitative research
2
Relationship marketing
2
Scale development
2
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Undetermined
10
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Article
23
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Article in journal
23
Aufsatz in Zeitschrift
23
Language
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English
23
Author
All
Jain, Varsha
Sondhi, Neena
Khare, Arpita
58
Ravallion, Martin
45
Datt, Gaurav
30
Gaiha, Raghav
29
Chawla, Deepak
21
Mahendra Dev, S.
19
Murgai, Rinku
19
Rao, Vijayendra
19
Imai, Katsushi S.
17
Jha, Raghbendra
13
Duflo, Esther
12
Parayitam, Satyanarayana
12
Roy, Subhadip
12
Shah, Amita
12
Singh, Ramendra
12
Banerjee, Abhijit V.
11
Joshi, Shareen
11
Verma, Sawalia Bihari
11
Liu, Yanyan
10
Mishra, Sita
10
Singh, Nirvikar
10
Kulkarni, Vani S.
9
Pande, Rohini
9
Prashar, Sanjeev
9
Rao, Vidyananda Mohan
9
Aithal, P. S.
8
Chatterjee, Shankar
8
Das, Gopal
8
Das, Manish
8
Fan, Shenggen
8
Gaur, Keshav Dev
8
Gulati, Ashok
8
Jain, Amit
8
Nagarajan, Hari K.
8
Prakash, Nishith
8
Sen, Kunal
8
Sequeira, A. H.
8
Singh, Devinder Pal
8
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Published in...
All
International journal of Indian culture and business management
3
Asia-Pacific journal of business administration
2
Global business review
2
International journal of Indian culture and business management : IJICBM
2
Journal of marketing communications
2
Middle East journal of management : MEJM
2
International journal of business innovation and research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of logistics economics and globalisation
1
International journal of management concepts and philosophy : IJMCP
1
Journal of Indian business research
1
Metamorphosis : a journal of management research
1
South Asian journal of management : SAJM
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
23
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23
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1
Understanding brand pride in urban Indian consumers : implications for theory and practice
Nandy, Subarna
;
Sondhi, Neena
- In:
International journal of Indian culture and business …
27
(
2022
)
2
,
pp. 139-171
Persistent link: https://www.econbiz.de/10014315077
Saved in:
2
Positioning implications for chocolate brands : an attribute-based approach
Sondhi, Neena
;
Chawla, Deepak
- In:
Global business review
22
(
2021
)
1
,
pp. 184-196
Persistent link: https://www.econbiz.de/10012483251
Saved in:
3
Materialistic consumption amongst young Indians : an ethnographic approach
Sondhi, Neena
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
21
(
2020
)
4
,
pp. 507-532
Persistent link: https://www.econbiz.de/10012511040
Saved in:
4
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
5
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
6
Discovering the factors influencing the decision making among Generation Y for luxury and premium spas
Jain, Varsha
;
Naik, Aastha
;
Ganesh B. E.
- In:
International journal of Indian culture and business …
19
(
2019
)
4
,
pp. 509-528
Persistent link: https://www.econbiz.de/10012209430
Saved in:
7
Factors affecting the brand image of Yoga : perceptions of consumers and instructors
Jain, Varsha
;
Shah, Hardeek S.
;
Ganesh B. E.
- In:
South Asian journal of management : SAJM
25
(
2018
)
4
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012011638
Saved in:
8
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
9
Customer engagement in the Indian retail banking sector : an exploratory study
Sondhi, Neena
;
Sharma, Baldev R.
;
Kalla, Supriya M.
- In:
International journal of business innovation and research
12
(
2017
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10011712400
Saved in:
10
Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product
Jain, Varsha
;
Arora, Jasbeersingh
;
Ganesh B. E.
; …
- In:
Middle East journal of management : MEJM
3
(
2016
)
2
,
pp. 144-163
Persistent link: https://www.econbiz.de/10011636849
Saved in:
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