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subject:"Leadership"
~person:"Bookman, Sonia"
~person:"Kernstock, Joachim"
~person:"Vallaster, Christine"
~subject:"Corporate Social Responsibility"
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Search: subject_exact:"Behavioral branding"
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Leadership
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Internal branding
13
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3
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2
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Bookman, Sonia
Kernstock, Joachim
Vallaster, Christine
Tomczak, Torsten
10
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5
Henkel, Sven
4
Brexendorf, Tim Oliver
2
Herrmann, Andreas
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Jenewein, Wolfgang
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Lindgreen, Adam
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Walter, Benjamin von
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
4
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of world business : JWB
1
Social partnerships and responsible business : a research handbook
1
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ECONIS (ZBW)
7
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1
Responsibilization and governmentality in brand-led social partnerhsips
Bookman, Sonia
;
Martens, Cheryl
- In:
Social partnerships and responsible business : a …
,
(pp. 288-305)
.
2014
Persistent link: https://www.econbiz.de/10011510038
Saved in:
2
The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
Saved in:
3
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
4
Behavioral Branding als Führungsansatz verstehen
Kernstock, Joachim
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 3-33)
.
2009
Persistent link: https://www.econbiz.de/10003856250
Saved in:
5
Der Einsatz von Instrumenten zur Förderung von Brand Behavior
Brexendorf, Tim Oliver
;
Tomczak, Torsten
;
Kernstock, Joachim
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 337-371)
.
2009
Persistent link: https://www.econbiz.de/10003856782
Saved in:
6
Behavioral Branding als Führungsansatz : mit Behavioral Branding das Unternehmen stärken
Kernstock, Joachim
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 3-33)
.
2008
Persistent link: https://www.econbiz.de/10003599816
Saved in:
7
Der Einsatz von Instrumenten zur Förderung von Brand Behaviour
Brexendorf, Tim Oliver
;
Tomczak, Torsten
;
Kernstock, Joachim
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 315-349)
.
2008
Persistent link: https://www.econbiz.de/10003600198
Saved in:
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