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subject:"Leistungsmotivation"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Konsumentenverhalten"
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Leistungsmotivation
Konsumentenverhalten
Consumer behaviour
2
Envy
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Internet marketing
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Online-Marketing
2
Social Web
2
Social web
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social media
2
Advertising
1
Advertising effects
1
Brand
1
Brand image
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Brand management
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Facebook
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Luxury goods
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Luxusgüter
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Markenartikel
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Markenführung
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Markenimage
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Neid
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Werbewirkung
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Werbung
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brand attitude
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brand user
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culture
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envy
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luxury advertising
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purchase intent
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Ang, Lawrence
1
Choi, Yung Kyun
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Kim, Inhye
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Lee, Sungmi
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Singh, Camille
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
4
Discussion paper and working paper series / QUT School of Economics and Finance
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Working paper / Institute for Empirical Research in Economics, University of Zürich
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AMS review : official publication of the Academy of Marketing Science
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Discussion paper series / IZA
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Energy economics
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IHS economics series : working paper
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of consumer studies
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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Jena Economic Research Papers
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Journal of Indonesian economy & business
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Journal of business economics : JBE
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Journal of business-to-business marketing
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Journal of consumer behaviour
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of economics
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Journal of hospitality marketing & management
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Journal of institutional and theoretical economics : JITE
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Journal of knowledge management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategy and management
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New horizons in management, leadership and sustainability : innovative case studies and solutions for emerging economies
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Nota di Lavoro
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Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
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Reihe Ökonomie
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SFB 649 discussion paper
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The journal of services marketing
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The service industries journal
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Tourism management : research, policies, practice
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Persuasive effects in social media : the case of envy
Singh, Camille
;
Ang, Lawrence
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10012498503
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2
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
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