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subject:"Loyalty program"
~person:"Carlson, Jeffrey R."
~person:"Gabel, Sebastian"
~subject:"Low-cost strategy"
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Search: subject_exact:"Rabattgesetz"
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Loyalty program
Low-cost strategy
Consumer behaviour
4
Konsumentenverhalten
4
Rabatt
4
Rebate
4
Beziehungsmarketing
2
Discounting
2
Diskontierung
2
Einzelhandel
2
Kundenbindungsprogramm
2
Niedrigpreisstrategie
2
Online retailing
2
Online-Handel
2
Preisdifferenzierung
2
Preismanagement
2
Price discrimination
2
Price promotions
2
Pricing strategy
2
Relationship marketing
2
Retail trade
2
Sales promotion
2
Social discount rate
2
Soziale Diskontrate
2
Verkaufsförderung
2
Artificial intelligence
1
Big Data
1
Big data
1
Credibility
1
Daily deals
1
Discount credibility
1
Discounter
1
Discounters
1
Discounting of discounts
1
Dummy endogenous variable
1
Food retailing
1
Glaubwürdigkeit
1
Internet marketing
1
Künstliche Intelligenz
1
Lebensmitteleinzelhandel
1
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Language
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English
4
Author
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Carlson, Jeffrey R.
Gabel, Sebastian
Rubinfeld, Daniel L.
7
Nevo, Aviv
5
Polinsky, Alan Mitchell
4
Wolfram, Catherine D.
4
Kukar-Kinney, Monika
3
Lillard, Dean R.
3
Polinsky, A. Mitchell
3
Sfekas, Andrew
3
Shy, Oz
3
Aspara, Jaakko
2
Aydinliyim, Tolga
2
Borri, Nicola
2
Briglevics, Tamás
2
Cai, Fengyan
2
Carlsson, Frederik
2
Cheng, Andong
2
Connor, John M.
2
Connor, John Murray
2
Fritz, Wolfgang
2
Hardesty, David M.
2
Lee, Leonard
2
Li, Zonghuo
2
Löfgren, Åsa
2
Natter, Martin
2
Norton, Michael I.
2
Pangburn, Michael S.
2
Ruffle, Bradley J.
2
Shakhnov, Kirill
2
Sherman, Arie
2
Shtudiner, Ze'ev
2
Tan, Wee Kheng
2
Wierich, Ralf
2
Zielke, Stephan
2
Agostini, Claudio A.
1
Aigner, Andreas
1
Akbari, Karl
1
Akbari, Karl Behruz Homayun
1
Akgun, Ugur
1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
4
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1
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
2
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
Saved in:
3
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
4
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
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