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subject:"Management"
~person:"Doyle, Peter"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter
-
2008
-
2. ed., [updated and expanded]
Persistent link: https://www.econbiz.de/10003734216
Saved in:
2
Valuing marketing's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
3
Marketing management and strategy
Doyle, Peter
;
Stern, Philip
-
2006
-
4. ed.
Persistent link: https://www.econbiz.de/10003095412
Saved in:
4
Marketing management and strategy
Doyle, Peter
-
2006
-
4. ed.
Persistent link: https://www.econbiz.de/10004806806
Saved in:
5
Strategy as marketing
Doyle, Peter
- In:
Images of strategy
,
(pp. 331-355)
.
2003
Persistent link: https://www.econbiz.de/10001754671
Saved in:
6
Marketing management : a strategic, value-based approach
Whitwell, Greg
;
Lukas, Bryan A.
;
Doyle, Peter
-
2003
-
Australian ed.
Persistent link: https://www.econbiz.de/10004254388
Saved in:
7
Marketing management and strategy
Doyle, Peter
-
2002
-
3. ed.
Persistent link: https://www.econbiz.de/10001593160
Saved in:
8
Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter
-
2000
Persistent link: https://www.econbiz.de/10001495167
Saved in:
9
Marketing management and strategy
Doyle, Peter
-
1998
-
2. ed
Persistent link: https://www.econbiz.de/10013475026
Saved in:
10
Analytical marketing management
Doyle, Peter
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000323891
Saved in:
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