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subject:"Markenartikel"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Werbewirkung"
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Search: subject_exact:"Konsumentenforschung"
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Markenartikel
Werbewirkung
Consumer behaviour
429
Konsumentenverhalten
429
Advertising effects
83
Market research
63
Marktforschung
63
Advertising
52
Werbung
52
Experiment
46
Brand image
39
Markenimage
39
Präferenztheorie
38
Theory of preferences
38
Brand management
34
Markenführung
34
USA
33
United States
33
Internet marketing
31
Online-Marketing
31
Emotion
29
Theorie
26
Theory
26
Cognition
23
Kognition
23
Perception
23
Wahrnehmung
23
Beziehungsmarketing
18
Brand
18
Decision
18
Decision under uncertainty
18
Entscheidung
18
Entscheidung unter Unsicherheit
18
Personality psychology
18
Persönlichkeitspsychologie
18
Relationship marketing
18
Viral marketing
18
Virales Marketing
18
Social Web
15
Social web
15
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Online availability
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Undetermined
27
Type of publication
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Article
98
Type of publication (narrower categories)
All
Article in journal
98
Aufsatz in Zeitschrift
98
Language
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English
98
Author
All
Dahlén, Micael
4
Muehling, Darrel D.
3
Rosengren, Sara
3
Aribarg, Anocha
2
Bettman, James R.
2
Chang, Chingching
2
Cutright, Keisha M.
2
Draganska, Michaela
2
Heerde, Harald J. van
2
Kareklas, Ioannis
2
Kumar, V.
2
Pieters, Rik
2
Putrevu, Sanjay
2
Reijmersdal, Eva A. van
2
Rucker, Derek D.
2
Stafford, Marla Royne
2
Taylor, Charles Raymond
2
Wedel, Michel
2
Aggarwal, Preveen
1
Ahn, Sun Joo
1
Amaldoss, Wilfred
1
Armstrong Soule, Catherine A.
1
Arora, Neeraj
1
Ascarza, Eva
1
Ashley, Christy
1
Avery, Jill
1
Bailenson, Jeremy N.
1
Baker, Andrew M.
1
Bart, Yakov
1
Bawa, Kapil
1
Bickart, Barbara A.
1
Bijmolt, Tammo H. A.
1
Boerman, Sophie C.
1
Broekhuizen, Thijs L. J.
1
Bronnenberg, Bart J.
1
Brough, Aaron R.
1
Bruce, Norris I.
1
Bucklin, Randolph E.
1
Burton, Scot
1
Cauberghe, Veroline
1
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Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing research : JMR
Journal of business research : JBR
330
Journal of retailing and consumer services
204
The journal of brand management : an international journal
194
The journal of product & brand management
181
Journal of marketing communications
145
International journal of advertising : the review of marketing communications
132
Psychology & marketing
115
International journal of advertising : the quarterly review of marketing communications
98
Journal of promotion management : innovations in planning and applied research
84
European journal of marketing : EJM
74
Journal of promotion management : JPM
72
Marketing letters : a journal of research in marketing
69
Asia Pacific journal of marketing and logistics
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of advertising research
64
International journal of internet marketing and advertising : IJIMA
60
The journal of consumer marketing
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of international consumer marketing
48
Marketing intelligence & planning
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
International journal of hospitality management
46
Journal of consumer research : JCR ; an interdisciplinary bimonthly
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of global marketing
40
Journal of marketing
40
International journal of consumer studies
39
Journal of fashion marketing and management
38
European journal of marketing
37
Marketing : ZFP ; journal of research and management
36
Cogent business & management
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of the Academy of Marketing Science
32
Young consumers : insight and ideas for responsible marketers
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of retailing
31
Journal of current issues and research in advertising : JCIRA
30
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ECONIS (ZBW)
98
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1
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98
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1
Exploring social media engagement behaviors in the context of luxury brands
Pentina, Iryna
;
Guilloux, Véronique
;
Micu, Anca Cristina
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10011848773
Saved in:
2
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
3
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
4
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.
;
Driel, Irene I. van
;
Potter, Robert F.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
Saved in:
5
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
Saved in:
6
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
7
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
8
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
9
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
10
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
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