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subject:"Markenartikel"
~isPartOf:"Journal of business research : JBR"
~subject:"Advertising effects"
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Search: subject_exact:"Werbeeffizienz"
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Markenartikel
Advertising effects
Werbewirkung
207
Consumer behaviour
140
Konsumentenverhalten
140
Advertising
116
Werbung
112
Brand management
50
Internet marketing
50
Markenführung
50
Online-Marketing
50
Brand image
43
Markenimage
43
Brand
29
Emotion
29
Social Web
23
Social web
23
Experiment
14
Cognition
13
Kognition
13
Celebrity endorsement
12
Celebrity-Werbung
12
Marketing management
12
Marketingmanagement
12
Psychology of advertising
11
Werbepsychologie
11
Product Placement
10
Product placement
10
Personality psychology
9
Persönlichkeitspsychologie
9
Credibility
8
Glaubwürdigkeit
8
Perception
8
Print advertising
8
Printwerbung
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Sales promotion
8
Social Marketing
8
Social marketing
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USA
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3
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Article
207
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207
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207
Conference paper
5
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5
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English
207
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Dens, Nathalie
4
Huhmann, Bruce A.
4
Pelsmacker, Patrick de
4
Septianto, Felix
4
Teng, Lefa
4
Choi, Yung Kyun
3
Orazi, Davide C.
3
Pracejus, John W.
3
Richard, Marie-Odile
3
Taylor, Charles Raymond
3
Uribe, Rodrigo
3
Bellman, Steven
2
Bove, Liliana L.
2
Das, Gopal
2
Dass, Mayukh
2
Deitz, George D.
2
Dennis, Charles
2
Diamantopoulos, Adamantios
2
Dwivedi, Yogesh Kumar
2
Fennis, Bob Michaël
2
Ford, John B.
2
Foti, Lianne
2
Geuens, Maggie
2
Ghosh, Tathagata
2
Guzman, Francisco
2
Hopkins, Christopher D.
2
Jang, Sungha
2
Jha, Subhash
2
Jung, Jae Min
2
Kareklas, Ioannis
2
Kim, Alex Jiyoung
2
Laroche, Michel
2
Lei, Jing
2
Liu, Martin J.
2
Lu, Yue
2
Luna, David
2
Martin, Drew
2
McKay-Nesbitt, Jane
2
Merchant, Altaf
2
Min, Kyeong Sam
2
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Journal of business research : JBR
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Marketing intelligence & planning
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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ECONIS (ZBW)
207
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207
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1
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
2
The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia
;
Bergianti, Francesca
;
Gabrielli, Veronica
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
Saved in:
3
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
4
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
5
Preventing bypass on sharing economy platforms : the impact of message framing on users' bypass intention
Nguyen, Stephanie
;
Nicod, Lionel
;
Llosa, Sylvie
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555889
Saved in:
6
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
7
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
8
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
9
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
10
Mind the fake reviews! : protecting consumers from deception through persuasion knowledge acquisition
Costa Filho, Murilo Carrazedo
;
Rafael, Diego Nogueira
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534273
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