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subject:"Markenartikel"
~subject:"Werbewirkung"
~type_genre:"Fallstudiensammlung"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Konsumentenforschung"
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Subject
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Markenartikel
Werbewirkung
Consumer behaviour
521
Konsumentenverhalten
521
Beziehungsmarketing
73
Relationship marketing
73
Brand management
62
Markenführung
62
Online retailing
52
Online-Handel
52
Brand image
50
Markenimage
50
Einzelhandel
49
Retail trade
49
Customer satisfaction
46
Kundenzufriedenheit
46
Brand
41
E-commerce
40
Electronic Commerce
40
Social Web
36
Social web
36
Internet marketing
35
Online-Marketing
35
Theorie
31
Theory
31
Dienstleistungsqualität
28
Service quality
28
Deutschland
27
Germany
26
Handelsmarke
25
Store brand
24
Advertising effects
22
Private consumption
22
Privater Konsum
22
Mobile communications
20
Mobilkommunikation
20
Willingness to pay
20
Zahlungsbereitschaftsanalyse
20
USA
18
United States
18
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Undetermined
40
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2
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Article
55
Book / Working Paper
1
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Fallstudiensammlung
Konferenzbeitrag
Article in journal
5,428
Aufsatz in Zeitschrift
5,428
Aufsatz im Buch
375
Book section
375
Graue Literatur
267
Non-commercial literature
267
Hochschulschrift
222
Arbeitspapier
200
Working Paper
200
Thesis
175
Conference paper
55
Reprint
42
Collection of articles of several authors
41
Sammelwerk
41
Bibliografie enthalten
19
Bibliography included
19
Aufsatzsammlung
16
Case study
13
Fallstudie
13
Konferenzschrift
12
Collection of articles written by one author
11
Sammlung
11
Lehrbuch
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Textbook
8
Conference proceedings
7
Amtsdruckschrift
4
Glossar enthalten
4
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4
Government document
4
Festschrift
2
Mikroform
2
Ratgeber
2
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1
Dissertation u.a. Prüfungsschriften
1
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1
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1
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1
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English
55
German
1
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Avramova, Yana R.
2
Choi, Seung-chan
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Russell, Cristel Antonia
2
Abratt, Russell
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ardhana, W.
1
Ariciu, Adrian Laurentiu
1
Arsena, Ashley
1
Awan, Asif
1
Aydın, Hatice
1
Belaid, Samy
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Bigné Alcañiz, J. Enrique
1
Bodapati, Anand
1
Boyland, Emma
1
Boyle, Peter J.
1
Bradlow, Eric T.
1
Brüggemann, Philipp
1
Caplliure, Eva-María
1
Carvalho, Sergio W.
1
Castanha, J.
1
Choi, Yung Kyun
1
Dash, Satya Bhushan
1
Deighton, John
1
Diallo, Mbaye Fall
1
D’Arco, Mario
1
Eisend, Martin
1
Engel, Larry
1
Fayol-Song, Lingfang
1
Fehri, Dorsaf
1
Fonferek, Katharina-Maria
1
Forcheh, Ntonghanwah
1
Fornari, Daniele
1
Fornari, Edoardo
1
Frías-Marcos, Ana
1
Fudurić, Morana
1
Gatter, M. Shirin
1
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International journal of advertising : the quarterly review of marketing communications
9
Journal of business research : JBR
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Journal of retailing and consumer services
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Scientific Annals of Economics and Business
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Conference proceedings trends in business communication 2016
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Ethics, social responsibility and sustainability in marketing
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of retail & distribution management
1
Journal of Chinese economic and foreign trade studies
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Reihe: Marketing, Handel und Management
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Sustainability in Business Management
1
The globalisation of Chinese business : implications for multinational investors
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
56
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1
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
2
Modeling heterogeneity in choice models, household level vs. intra-household heterogeneity in reference price effects : should national brands care?
Pahwa, Parneet
;
Kumar, Nanda
;
Murthi, B. P. S.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-12)
.
2023
Persistent link: https://www.econbiz.de/10014289817
Saved in:
3
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
4
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
5
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
6
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
7
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
8
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
9
Research on the influence of new energy vehicles industry eco-business model on brand competitiveness
Mao, Qianyu
;
Wang, Ruiyang
;
Li, Zhen
- In:
IEIS 2021 : Proceedings of 8th International Conference …
,
(pp. 24-36)
.
2022
Persistent link: https://www.econbiz.de/10013366619
Saved in:
10
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
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