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subject:"Markenartikel"
~subject:"Werbewirkung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Markenartikel
Werbewirkung
Consumer behaviour
700
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700
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113
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113
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100
Beziehungsmarketing
84
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84
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International journal of advertising : the quarterly review of marketing communications
9
Journal of business research : JBR
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Journal of retailing and consumer services
3
Lehrbuch
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Scientific Annals of Economics and Business
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Conference proceedings trends in business communication 2016
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Ethics, social responsibility and sustainability in marketing
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of retail & distribution management
1
Journal of Chinese economic and foreign trade studies
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Online Plus
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Sustainability in Business Management
1
The globalisation of Chinese business : implications for multinational investors
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The journal of brand management : an international journal
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ECONIS (ZBW)
63
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1
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
2
Modeling heterogeneity in choice models, household level vs. intra-household heterogeneity in reference price effects : should national brands care?
Pahwa, Parneet
;
Kumar, Nanda
;
Murthi, B. P. S.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-12)
.
2023
Persistent link: https://www.econbiz.de/10014289817
Saved in:
3
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
4
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
5
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
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6
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
7
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
8
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
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9
Research on the influence of new energy vehicles industry eco-business model on brand competitiveness
Mao, Qianyu
;
Wang, Ruiyang
;
Li, Zhen
- In:
IEIS 2021 : Proceedings of 8th International Conference …
,
(pp. 24-36)
.
2022
Persistent link: https://www.econbiz.de/10013366619
Saved in:
10
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
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