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subject:"Markenführung"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
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Markenführung
Advertising
Internet marketing
115
Online-Marketing
115
Consumer behaviour
74
Konsumentenverhalten
74
Advertising effects
58
Social Web
58
Social web
58
Werbewirkung
58
Werbung
40
Viral marketing
30
Virales Marketing
30
Brand management
26
social media
25
Brand image
16
Markenimage
16
Beziehungsmarketing
12
Online retailing
12
Online-Handel
12
Relationship marketing
12
Marketing management
11
Marketingmanagement
11
advertising
10
Confidence
9
Vertrauen
9
Brand
8
Markenartikel
8
Facebook
6
Social media
6
Website
6
E-commerce
5
Electronic Commerce
5
Social network
5
Soziales Netzwerk
5
Cognition
4
Computerspiel
4
Credibility
4
Crisis management
4
Emotion
4
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Article
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59
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English
59
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Belanche, Daniel
3
Bellman, Steven
3
Varan, Duane
3
Drennan, Judy
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
Lee, Joonghwa
2
Phua, Joe
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Varnali, Kaan
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Anselmsson, Johan
1
Ashley, Christy
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Bishop, Melissa M.
1
Boerman, Sophie C.
1
Brinson, Nancy H.
1
Brocato, E. Deanne
1
Brown, Mark
1
Burkhalter, Janée N.
1
Buttle, Francis A.
1
Casaló, Luis V.
1
Chakrabarti, Somnath
1
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Coelho, Pedro Simões
1
Daems, Kristien
1
Dalakas, Vassilis
1
Dogra, Pallavi
1
Dąbrowski, Dariusz
1
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Journal of marketing communications
Journal of business research : JBR
117
International journal of advertising : the review of marketing communications
93
International journal of internet marketing and advertising : IJIMA
85
Journal of promotion management : innovations in planning and applied research
58
Journal of retailing and consumer services
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
The journal of product & brand management
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
The journal of brand management : an international journal
37
International journal of advertising : the quarterly review of marketing communications
34
Journal of advertising research
34
Journal of promotion management : JPM
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Marketing intelligence & planning
23
Cogent business & management
22
Journal of internet commerce
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Psychology & marketing
19
Business horizons
18
International journal of technology marketing : IJTMkt
18
Journal of marketing research : JMR
18
European journal of marketing : EJM
17
International journal of electronic marketing and retailing : IJEMR
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of marketing management : MM
17
Young consumers : insight and ideas for responsible marketers
17
Journal of current issues and research in advertising
16
SpringerLink / Bücher
16
Tourism management : research, policies, practice
16
Asia Pacific journal of marketing and logistics
14
European journal of operational research : EJOR
14
Journal of strategic marketing
13
Electronic commerce research
12
Handbook of research on effective advertising strategies in the social media age
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Information systems research : ISR
12
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ECONIS (ZBW)
59
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1
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
2
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
3
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
4
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
5
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
6
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
7
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
8
Elite athletes more authentic? : diet and exercise effects of athletes v. models in ads
Johnson, Erika Katherine
;
Shoenberger, Heather
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 599-618
Persistent link: https://www.econbiz.de/10015052729
Saved in:
9
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
10
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
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