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subject:"Markenführung"
~person:"Hsu, Yen"
~person:"Wiedmann, Klaus-Peter"
~subject:"New product development"
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Markenführung
New product development
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11
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11
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5
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5
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5
Marketingmanagement
5
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design strategy
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Hsu, Yen
Wiedmann, Klaus-Peter
Sosa, Manuel
12
Chan, Tian Heong
9
Leifer, Larry
6
Mihm, Jürgen
6
Dahl, Darren W.
5
Eppinger, Steven D.
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Herstatt, Cornelius
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Mital, Anil
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4
Khan, B. Zorina
4
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Lin, Jun
4
Meinel, Christoph
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Ulrich, Karl T.
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Gottfried Wilhelm Leibniz Universität Hannover
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The journal of business & industrial marketing
2
International journal of innovation management
1
Journal of business research : JBR
1
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1
Schriftenreihe Marketing, Management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
2
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
3
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
4
Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
Saved in:
5
Organizational innovation, design and NPD performance : the role of co-creation strategy
Hsu, Yen
- In:
International journal of innovation management
21
(
2017
)
4
,
pp. 1750033-1-19
Persistent link: https://www.econbiz.de/10011672994
Saved in:
6
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Saved in:
7
Design innovation and marketing strategy in successful product competition
Hsu, Yen
- In:
The journal of business & industrial marketing
26
(
2011
)
4
,
pp. 223-236
Persistent link: https://www.econbiz.de/10009010571
Saved in:
8
Produktbewertungen im Internet : eine empirische Studie zum Einfluss von Onlinerezensionen auf die Markenwahrnehmung und das Konsumentenverhalten
Wiedmann, Klaus-Peter
;
Behrens, Stefan
;
Materna, Jennifer
-
2011
Persistent link: https://www.econbiz.de/10009125226
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