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subject:"Markenführung"
~type_genre:"Arbeitspapier"
~type_genre:"Book section"
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Search: subject_exact:"Nonprofit-Marketing"
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Markenführung
Nonprofit-Marketing
226
Nonprofit marketing
225
Deutschland
61
Germany
61
Marketing management
35
Marketingmanagement
35
Nonprofit organization
34
Nonprofit-Organisation
34
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33
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33
Brand management
23
Fundraising
21
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17
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17
Beziehungsmarketing
15
Relationship marketing
15
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14
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Marketing theory
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Marketingtheorie
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12
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Marketing
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Daugherty, Terry
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Daw, Jocelyne
1
Dettmers, Sebastian
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Eastin, Matthew S.
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Engelhardt, Werner Hans
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Gangadharbatla, Harsha
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Grau, Stacy Landreth
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Lee, Seung Yoon
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Nguyen Phong Nguyen
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Roy, Subroto
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Sandberg, Berit
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Sievert, Katharina
1
Sikkenga, Jörg
1
Stride, Helen
1
Sudhir, K.
1
Trommershausen, Anke
1
Voss, Rödiger
1
Wiemer, Gesine
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Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
3
The Routledge companion to contemporary brand management
3
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Contemporary research in e-branding
1
Cowles Foundation discussion paper
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Funktionen und Leistungen von Nonprofit-Organisationen : 6. Internationales Colloquium der NPO-Forscher, Technische Universität München 25. und 26. März 2004
1
Hochschulmarketing
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Nonprofit marketing : sectoral applications
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
Steuerung versus Emergenz : Entwicklung und Wachstum von Unternehmen ; Festschrift zum 65. Geburtstag von Prof. Dr. Egbert Kahle
1
The brand challenge : adapting branding to sectorial imperatives
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Wissenschaftsmarketing : Dialoge gestalten
1
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ECONIS (ZBW)
23
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Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
Saved in:
2
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
Saved in:
3
Not-for-profit branding
Stride, Helen
- In:
The Routledge companion to contemporary brand management
,
(pp. 294-308)
.
2016
Persistent link: https://www.econbiz.de/10011515405
Saved in:
4
Branding higher education
Bang, Nguyen
;
Hemsley-Brown, Jane
;
Melewar, T. C.
- In:
The Routledge companion to contemporary brand management
,
(pp. 407-422)
.
2016
Persistent link: https://www.econbiz.de/10011515447
Saved in:
5
Political branding : the case of the Scottish referendum 2014
Lannoy, Camille
;
Baines, Paul
;
Mortimore, Roger
- In:
The Routledge companion to contemporary brand management
,
(pp. 423-447)
.
2016
Persistent link: https://www.econbiz.de/10011515450
Saved in:
6
Building a breakthrough non-profit brand
Daw, Jocelyne
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 207-230)
.
2015
Persistent link: https://www.econbiz.de/10010431233
Saved in:
7
Nonprofit brands and brand management
Laidler-Kylander, Nathalie
- In:
Human resource management in the nonprofit sector : …
,
(pp. 160-177)
.
2012
Persistent link: https://www.econbiz.de/10009748896
Saved in:
8
The heart of the organization : developing the nonprofit brand
Grau, Stacy Landreth
;
Kleiser, Susan Bardi
- In:
Human resource management in the nonprofit sector : …
,
(pp. 143-159)
.
2012
Persistent link: https://www.econbiz.de/10009748897
Saved in:
9
Erfolgreiches Fundraising steht auf drei Säulen
Sievert, Katharina
- In:
Fundraising im Non-Profit-Sektor : Marktbearbeitung von …
,
(pp. 257-263)
.
2010
Persistent link: https://www.econbiz.de/10003984861
Saved in:
10
Branding von Hochschulen
Haes, Julia
;
Voss, Rödiger
- In:
Hochschulmarketing
,
(pp. 129-161)
.
2009
Persistent link: https://www.econbiz.de/10003839419
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