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subject:"Markenführung"
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Markenführung
Designation of origin
2,935
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Diamantopoulos, Adamantios
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Rashid, Arooj
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Institut für Handelsmanagement <Münster (Westf)>
1
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International marketing review
16
Journal of business research : JBR
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Journal of international consumer marketing
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Journal of global marketing
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The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
8
Journal of international marketing
8
Marketing intelligence & planning
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Corporate reputation review : an international journal
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Journal of retailing and consumer services
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Australasian marketing journal
4
Journal of fashion marketing and management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism management : research, policies, practice
4
Brand management in emerging markets : theories and practice
3
Business history
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of marketing communications
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
Africa journal of management
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Baltic journal of management
2
Canadian journal of agricultural economics : CJAE
2
Central European business review : CEBR
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Country of origin effect : looking back and moving forward
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
European research studies
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Global review of business and economic research
2
Indian journal of economics & business : IJEB
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Innovatives Markenmanagement
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ECONIS (ZBW)
394
Showing
61
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70
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394
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Date (oldest first)
61
Nation branding in Europe
Freire, João
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013176021
Saved in:
62
Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 854-869
Persistent link: https://www.econbiz.de/10013407561
Saved in:
63
Generation Z domestic food tourists' experienced restaurant innovativeness toward destination cognitive food image and revisit intention
Ding, Li
;
Jiang, Caifen
;
Qu, Hailin
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4157-4177
Persistent link: https://www.econbiz.de/10013413344
Saved in:
64
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
65
The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands
Haryanto, Budhi
;
Gunawan, Joseph Aditya Pandu
;
Fenitra, …
- In:
International journal of business performance and …
13
(
2022
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10013198532
Saved in:
66
Antecedents of brand equity on halal tourism destination
Preko, Alexander Diani Kofi
;
Mohammed, Iddrisu
; …
- In:
Journal of Islamic marketing
13
(
2022
)
8
,
pp. 1685-1702
Persistent link: https://www.econbiz.de/10013279029
Saved in:
67
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
68
The CIS strategy as a driver of nation branding
Antoniades, Nicos
- In:
International journal of export marketing : IJExportM
5
(
2022
)
3/4
,
pp. 345-353
Persistent link: https://www.econbiz.de/10014310134
Saved in:
69
Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
Saved in:
70
Millennials' response toward luxury fashion brands : the balance theory's perspective
Hasnizam Shaari
;
Siti Nadia Sheikh Abdul Hamid
; …
- In:
Gadjah Mada international journal of business
24
(
2022
)
1
,
pp. 101-126
Persistent link: https://www.econbiz.de/10013383218
Saved in:
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