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subject:"Markenimage"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of Indian culture and business management"
~subject:"Consumer behaviour"
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Markenimage
Consumer behaviour
Beziehungsmarketing
6
Brand loyalty
6
Brand management
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brand loyalty
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1
Chowdhury, Rafi M. M. I.
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1
Heggde, Githa S.
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Kumar, Arvind
1
Mecredy, Philip
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European journal of marketing
International journal of Indian culture and business management
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
20
Journal of business research : JBR
19
Asia Pacific journal of marketing and logistics
13
International journal of hospitality management
11
European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Cogent business & management
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Psychology & marketing
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Australasian marketing journal
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Global business review
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International journal of contemporary hospitality management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing analytics : JMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
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The IUP journal of brand management : IJBRM
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The service industries journal
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Journal of Asian finance, economics and business : JAFEB
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of marketing management : MM
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Marketing letters : a journal of research in marketing
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Pakistan journal of commerce and social sciences
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The journal of consumer marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Business analyst : a refereed journal of Shri Ram College of Commerce
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of consumer studies
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of consumer behaviour : an international research review
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Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
2
Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip
;
Wright, Malcolm
;
Feetham, Pamela
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
Saved in:
3
The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
4
Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind
- In:
International journal of Indian culture and business …
18
(
2019
)
3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10012060426
Saved in:
5
Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector
Trivedi, Jay P.
- In:
International journal of Indian culture and business …
16
(
2018
)
3
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011933522
Saved in:
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