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subject:"Markenimage"
~subject:"Dienstleistungsqualität"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenloyalität"
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Markenimage
Dienstleistungsqualität
Brand loyalty
586
Markentreue
586
Consumer behaviour
475
Konsumentenverhalten
475
Beziehungsmarketing
436
Brand management
436
Markenführung
436
Relationship marketing
436
Brand image
342
Brand
323
Markenartikel
323
brand loyalty
143
Customer satisfaction
129
Kundenzufriedenheit
129
Social Web
111
Social web
111
Internet marketing
88
Online-Marketing
88
Confidence
75
Vertrauen
75
Emotion
49
Customer retention
37
Kundenbindung
37
Customer integration
29
Kundenintegration
29
brand trust
29
Hotel industry
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Hotellerie
28
Personality psychology
27
Persönlichkeitspsychologie
27
Service quality
26
Structural equation model
26
Strukturgleichungsmodell
26
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Brand trust
25
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25
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24
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Aufsatz in Zeitschrift
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351
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7
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Han, Heesup
4
Huang, Chao-Chin
4
King, Ceridwyn
4
Leckie, Civilai
4
Augusto, Mário Gomes
3
Dawes, John
3
Ekinci, Yuksel
3
Fang, Shih Chieh
3
Fatma, Mobin
3
Guzman, Francisco
3
Hwang, Jinsoo
3
Khan, Imran
3
Rahman, Zillur
3
Ramakrishnan, Ruchika
3
So, Kevin Kam Fung
3
Abratt, Russell
2
Aitken, Robert
2
Al-Hawary, Sulieman Ibraheem Shelash
2
Alnawas, Ibrahim
2
Arli, Denni
2
Athanasopoulou, Pinelopi
2
Avis, Mark
2
Bianchi, Constanza
2
Botha, Elsamari
2
Byun, Kyung-Ah
2
Chen, Jiawen
2
Chrysochou, Polymeros
2
Civelek, Mustafa Emre
2
Coelho, Pedro Simões
2
Ertemel, Adnan Veysel Veysel
2
Esmaeilpour, Fariba
2
Fang, Shyh-Rong
2
Ferguson, Shelagh
2
Fernandes, Teresa
2
Fetscherin, Marc
2
Giovanis, Apostolos
2
Guo, Rui
2
Hemsley-Brown, Jane
2
Huang, Shyh-Ming
2
Johnson, Lester W.
2
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The journal of product & brand management
19
Journal of retailing and consumer services
18
The journal of brand management : an international journal
18
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
9
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
Global journal of business research : GJBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business excellence
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ECONIS (ZBW)
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41
Trustworthy brand signals, price fairness and organic food restaurant brand loyalty
Konuk, Faruk Anıl
- In:
Management decision
61
(
2023
)
10
,
pp. 3035-3052
Persistent link: https://www.econbiz.de/10014428469
Saved in:
42
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
43
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
44
How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Temesi, Ágoston
;
Lakner, Zoltán
;
Unger-Plasek, Brigitta
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 521-537
Persistent link: https://www.econbiz.de/10014432814
Saved in:
45
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
46
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
47
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Saved in:
48
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
49
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
50
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
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