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subject:"Markenpolitik"
~person:"Hollebeek, Linda D."
~subject:"Markentreue"
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Markenpolitik
Markentreue
Beziehungsmarketing
4
Brand loyalty
4
Relationship marketing
4
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Customer satisfaction
2
Kundenzufriedenheit
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Affective/calculative commitment
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Age
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Altersgruppe
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Brand image
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Confidence
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Coronavirus
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Customer engagement
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Customer experience
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Customer integration
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Einzelhandel
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Kundenintegration
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Markenimage
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New product development
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Place marketing
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Produktentwicklung
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Retail trade
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Standortmarketing
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Tourism
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Tourismus
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Vertrauen
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brand loyalty
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co-creation
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customer trust
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place attachment
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place authenticity
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tourism
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Hollebeek, Linda D.
Dawes, John
11
Han, Heesup
8
Kim, Jinkyung Jenny
5
Ozuem, Wilson
5
Silberhorn, Nadja
5
So, Kevin Kam Fung
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Ederer, Florian
4
Ekinci, Yuksel
4
Fatma, Mobin
4
Fetscherin, Marc
4
Huang, Chao-Chin
4
Huber, Frank
4
Hwang, Jinsoo
4
Khan, Imran
4
King, Ceridwyn
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Thomson, Matthew
4
Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Brexendorf, Tim Oliver
3
Bruwer, Johan
3
Chen, Yuxin
3
Cui, Tony Haitao
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fernandes, Teresa
3
Foxall, Gordon R.
3
Guzman, Francisco
3
Hildebrandt, Lutz
3
Huang, Rui
3
Huang, Shyh-Ming
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Journal of consumer behaviour
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
The service industries journal
1
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ECONIS (ZBW)
4
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Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
3
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
4
Demystifying customer brand engagement : exploring the loyalty nexus
Hollebeek, Linda D.
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 785-807
Persistent link: https://www.econbiz.de/10009310364
Saved in:
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