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subject:"Market research"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Markenartikel"
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Search: subject_exact:"Produktimage"
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Market research
Markenartikel
Brand image
168
Markenimage
168
Consumer behaviour
137
Konsumentenverhalten
137
Brand management
117
Markenführung
117
Brand
68
Beziehungsmarketing
36
Relationship marketing
36
Advertising effects
24
Werbewirkung
24
Designation of origin
21
Herkunftsbezeichnung
21
Brand loyalty
14
China
13
Rules of origin
13
Ursprungsregeln
13
Markentreue
12
Customer satisfaction
11
Kundenzufriedenheit
11
Confidence
10
Perception
10
Vertrauen
10
Wahrnehmung
10
Brand attitude
9
Emotion
9
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Advertising
8
Brand trust
8
Viral marketing
8
Virales Marketing
8
Werbung
8
Brand equity
7
Holiday behaviour
7
International marketing
7
Internationales Marketing
7
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Article
71
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70
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70
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English
71
Author
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Klink, Richard R.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Jiawen
2
Dens, Nathalie
2
Dong, Xuebing
2
Gunasti, Kunter
2
Hu, Clark
2
Lehmann, Donald R.
2
Liao, Junyun
2
Liu, Kuo-Ning
2
Liu, Maggie Wenjing
2
Pelsmacker, Patrick de
2
Rossiter, John R.
2
Safeer, Asif Ali
2
Wu, Lan
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Athaide, Gerard A.
1
Bae, Byung Ryul
1
Baghi, Ilaria
1
Baoku, Li
1
Basfirinci, Cigdem
1
Baumann, Chris
1
Baxter, Stacey M.
1
Behrendt, Karl
1
Besharat, Ali
1
Boeuf, Benjamin
1
Cai, Bofeng
1
Casteran, Gauthier
1
Chan, Nga Cheng
1
Chen, Shuo
1
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Asia Pacific journal of marketing and logistics
Marketing letters : a journal of research in marketing
Journal of business research : JBR
181
The journal of brand management : an international journal
164
The journal of product & brand management
156
Journal of retailing and consumer services
94
European journal of marketing : EJM
44
Psychology & marketing
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
32
Journal of marketing communications
29
The journal of consumer marketing
28
European journal of marketing
24
International journal of consumer studies
24
Journal of international consumer marketing
24
International journal of hospitality management
23
Journal of strategic marketing
23
Journal of the Academy of Marketing Science
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
International marketing review
20
Journal of global marketing
20
Qualitative market research : an international journal
20
Journal of marketing
19
Cogent business & management
18
Journal of fashion marketing and management
18
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of international marketing
17
SpringerLink / Bücher
17
Journal of marketing research : JMR
16
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of market research
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Global business review
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
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ECONIS (ZBW)
71
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
5
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
6
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
7
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
8
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
9
How air pollution affects consumers' local brand choices : explanation from attribution and compensation tendency
Wang, Yong
;
Meng, Meijun
;
Li, Yang
;
Zhou, Qingjie
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2447-2465
Persistent link: https://www.econbiz.de/10014430255
Saved in:
10
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
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