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subject:"Market research"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenführung"
~subject:"Virales Marketing"
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Market research
Markenführung
Virales Marketing
Brand image
55
Markenimage
55
Brand management
40
Consumer behaviour
37
Konsumentenverhalten
37
Brand
19
Markenartikel
19
Beziehungsmarketing
10
Marketing management
10
Marketingmanagement
10
Relationship marketing
10
Advertising effects
7
Brand extension
7
Markentransfer
7
Werbewirkung
7
Brand equity
5
Customer satisfaction
4
Innovation
4
Kundenzufriedenheit
4
Social Web
4
Social web
4
Brand extensions
3
Cognition
3
Designation of origin
3
Erfolgsfaktor
3
Film industry
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Filmwirtschaft
3
Firm performance
3
Herkunftsbezeichnung
3
Kognition
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Marktforschung
3
New product development
3
Produktentwicklung
3
Spillover effect
3
Spillover-Effekt
3
Success factor
3
Unternehmenserfolg
3
Advertising
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Article
42
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42
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42
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English
42
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Brasel, S. Adam
2
Khamitov, Mansur
2
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Arnold, Mark J.
1
Baker, Thomas L.
1
Ballings, Michel
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Bergkvist, Lars
1
Bharadwaj, Neeraj
1
Bodur, H. Onur
1
Brady, Michael K.
1
Calantone, Roger J.
1
Carlson, Brad D.
1
Carson, Stephen J.
1
Chabowski, Brian R.
1
Chang, Yaping
1
Chatterjee, Rabikar
1
Chen, Qimei
1
Crosno, Jody L.
1
Dahl, Darren W.
1
Delre, Sebastiano A.
1
Diamantopoulos, Adamantios
1
Dickson, Peter R.
1
Dunn, Lea
1
Eisend, Martin
1
Enkawa, Takao
1
Fajardo, Tatiana M.
1
Folkes, Valerie S.
1
Frank, Björn
1
Freling, Traci H.
1
Giebelhausen, Michael D.
1
Gino, Francesca
1
Gips, James
1
Grewal, Dhruv
1
Grohmann, Bianca
1
Gruner, Richard L.
1
Grégoire, Yany
1
Hagtvedt, Henrik
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
341
The journal of product & brand management
282
The journal of brand management : an international journal
275
Journal of retailing and consumer services
169
European journal of marketing : EJM
79
Psychology & marketing
76
Asia Pacific journal of marketing and logistics
73
Journal of marketing communications
68
Marketing intelligence & planning
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
60
Journal of international consumer marketing
51
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of strategic marketing
47
Marketing letters : a journal of research in marketing
47
Journal of promotion management : innovations in planning and applied research
44
Cogent business & management
43
International journal of internet marketing and advertising : IJIMA
43
Journal of global marketing
43
SpringerLink / Bücher
43
The journal of consumer marketing
43
The IUP journal of brand management : IJBRM
42
International journal of consumer studies
41
International marketing review
41
Tourism management : research, policies, practice
40
Journal of marketing
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Qualitative market research : an international journal
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of marketing research : JMR
31
Journal of fashion marketing and management
30
International journal of advertising : the review of marketing communications
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
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ECONIS (ZBW)
42
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1
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
2
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
3
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
4
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
5
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
6
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
7
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
8
Technology devalues luxury? : exploring consumer responses to AI-designed luxury products
Xu, Lidan
;
Mehta, Ravi
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013463889
Saved in:
9
Possessive brand names in brand preferences and choice : the role of inferred control
Khamitov, Mansur
;
Puzakova, Marina
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10013390494
Saved in:
10
Knowledge structure in product- and brand origin-related research
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 947-968
Persistent link: https://www.econbiz.de/10012614776
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