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subject:"Market research"
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Search: subject_exact:"Konsumverhalten"
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Market research
Konsumentenverhalten
77,725
Consumer behaviour
77,720
Theorie
8,803
Theory
8,785
Beziehungsmarketing
8,616
Relationship marketing
8,614
Brand management
7,234
Markenführung
7,234
Markenimage
6,432
Brand image
6,409
Online retailing
5,328
Online-Handel
5,327
Customer satisfaction
5,291
Kundenzufriedenheit
5,290
USA
4,516
Social Web
4,475
Social web
4,475
United States
4,398
Online-Marketing
4,260
Internet marketing
4,240
Dienstleistungsqualität
4,201
Service quality
4,201
Brand
4,162
Markenartikel
4,152
Einzelhandel
4,028
Retail trade
3,962
Deutschland
3,767
Germany
3,590
Verbraucherverhalten
3,547
Werbewirkung
3,481
Advertising effects
3,459
Electronic Commerce
3,457
E-commerce
3,347
Experiment
3,251
Emotion
3,081
Werbung
2,838
Privater Konsum
2,798
Private consumption
2,797
Advertising
2,796
Preismanagement
2,689
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153
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974
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11
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120
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104
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76
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76
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70
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37
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29
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26
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24
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22
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17
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14
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11
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6
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5
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5
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1,173
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344
Danish
3
Spanish
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2
Czech
1
Finnish
1
Norwegian
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Hruschka, Harald
15
Decker, Reinhold
10
Belk, Russell W.
9
Hildebrandt, Lutz
9
Bauer, Hans H.
8
Boztuğ, Yasemin
8
Holbrook, Morris B.
8
Kamakura, Wagner A.
8
Viswanathan, Madhu
8
Du, Rex Yuxing
7
Herrmann, Andreas
7
Homburg, Christian
7
Canniford, Robin
6
Dahl, Darren W.
6
Fischer, Eileen
6
Fitchett, James
6
Hawkins, Del I.
6
Moutinho, Luiz
6
Ozanne, Julie L.
6
Schwarzkopf, Stefan
6
Tadajewski, Mark
6
Wiedmann, Klaus-Peter
6
Arsel, Zeynep
5
Bearden, William O.
5
Davis, Brennan
5
Eisend, Martin
5
Grunert, Klaus G.
5
Kozinets, Robert V.
5
Lynch, John G.
5
Mothersbaugh, David L.
5
Wagner, Udo
5
Walsh, Gianfranco
5
Zaltman, Gerald
5
Bagozzi, Richard P.
4
Balderjahn, Ingo
4
Behrens, Gerold
4
Berndt, Ralph
4
Bradlow, Eric T.
4
Bronnenberg, Bart J.
4
Fitzsimons, Gavan J.
4
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Institut für Demoskopie Allensbach
12
American Marketing Association
10
Springer Fachmedien Wiesbaden
3
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
IGI Global
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
American Council on Consumer Interests
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesanstalt für Arbeitsschutz und Arbeitsmedizin
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
1
Consumers' Association
1
DePaul University / College of Commerce
1
Deutsche Bundespost / Postdienst
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutsche Marketing-Vereinigung
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
Euromonitor International Plc <London>
1
Finnland / Kuluttajatutkimustoimikunta
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft Sozialwissenschaftlicher Infrastruktureinrichtungen
1
Haufe-Lexware GmbH & Co. KG
1
Hochschule für Wirtschaft und Politik
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <16., 2017, Gent>
1
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Published in...
All
Journal of marketing research : JMR
63
Journal of business research : JBR
32
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
19
Journal of marketing management : MM
19
Marketing letters : a journal of research in marketing
16
Gabler Edition Wissenschaft
15
Journal of retailing and consumer services
15
International journal of market research
14
International journal of wine business research : IJWBR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of consumer behaviour : an international research review
12
Psychology & marketing
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of the Academy of Marketing Science
11
Consumer goods Europe
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
SpringerLink / Bücher
10
The marketing review
10
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Marketing : ZFP ; journal of research and management
9
Marketing theory
8
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
The journal of brand management : an international journal
7
Amfiteatru economic : an economic and business research periodical
6
European journal of operational research : EJOR
6
Journal of fashion marketing and management
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
Discussion paper / Tinbergen Institute
5
European journal of marketing
5
Europäische Hochschulschriften / 5
5
Handbook of consumer psychology
5
Handbuch der Marktforschung
5
International journal of wine business research
5
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ECONIS (ZBW)
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81
Consumer cosmopolitanism for Vietnamese young consumers : development and validation of a scale measurement
Ngoc Thai Pham
;
Nhu Ty Nguyen
- In:
Journal for global business advancement : JGBA
15
(
2022
)
6
,
pp. 714-737
Persistent link: https://www.econbiz.de/10014375382
Saved in:
82
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
83
The use of embedded visual methods in unveiling consumers' values : a digital ethnography perspective
Pera, Rebecca
;
Quinton, Sarah
;
Baima, Gabriele
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 309-319
Persistent link: https://www.econbiz.de/10012796103
Saved in:
84
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
85
For all to see : social risk and observable complaining on Facebook
Armstrong, Christine
;
Kulczynski, Alicia
;
Brennan, Stacey
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 31-71
Persistent link: https://www.econbiz.de/10012798636
Saved in:
86
Research pathways for societal impact : a typology of relational engagements for consumer psychology research
Ozanne, Julie L.
;
Davis, Brennan
;
Ekpo, Akon E.
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 127-144
Persistent link: https://www.econbiz.de/10012815667
Saved in:
87
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
88
Frontiers : the impact of ad-blockers on online consumer behavior
Todri, Vilma
- In:
Marketing science
41
(
2022
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10012820491
Saved in:
89
Modeling hedonic motive-based segments of wine festival visitors using decision tree approach
Payini, Valsaraj
;
Bolar, Kartikeya
;
Mallya, Jyothi
; …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10012886214
Saved in:
90
I think I like this : assessing conscious versus subconscious wine taste responses using neuroscientific techniques
Robertson, Jeandri
;
Ferreira, Caitlin
;
Reyneke, Mignon
; …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10012886215
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