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subject:"Marketing management"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing intelligence & planning"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Beziehungsmarketing
299
Relationship marketing
299
Consumer behaviour
169
Konsumentenverhalten
169
Customer satisfaction
80
Kundenzufriedenheit
80
Brand management
75
Markenführung
75
Brand image
64
Markenimage
64
Dienstleistungsqualität
57
Service quality
57
Brand
45
Markenartikel
45
Social Web
34
Social web
34
Internet marketing
33
Online-Marketing
33
Confidence
32
Vertrauen
32
Marketingmanagement
31
Brand loyalty
27
Einzelhandel
22
Retail trade
22
Lieferantenmanagement
21
Online retailing
21
Online-Handel
21
Supplier relationship management
21
Markentreue
20
E-commerce
19
Customer integration
18
Electronic Commerce
18
Emotion
18
Kundenintegration
18
Customer loyalty
16
Salespeople
15
Verkaufspersonal
15
Trust
14
Viral marketing
14
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18
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1
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Article
31
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31
Aufsatz in Zeitschrift
31
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English
31
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Casidy, Riza
2
Aljuhmani, Hasan Yousef
1
Arwani, Mokhamad
1
Balmer, John M. T.
1
Bang, Nguyen
1
Bayram, Pelin
1
Berezan, Orie
1
Brem, Alexander
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Chang, Kirk
1
Chen, Junsong
1
Chen, Weifeng
1
Coussement, Kristof
1
D'Souza, Clare M.
1
Donnell, Lisa Victoria
1
Dou, Wenyu
1
Driesener, Carl Barrie
1
Elrehail, Hamzah
1
Eren, P. Erhan
1
Fahy, John
1
Finne, Åke
1
Foley, Anthony
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gaur, Sanjaya Singh
1
Gilmore, Audrey
1
Grönroos, Christian
1
Guo, Chiquan
1
Gupta, Suraksha
1
Habibi, Fatemeh
1
Henneberg, Stephan
1
Horn, Christian Franz
1
Huang, Li
1
Hutchinson, Karise
1
Hänninen, Nora
1
Imrie, Brian C.
1
Ivens, Björn
1
Izquierdo-Yusta, Alicia
1
Jiménez-Zarco, Ana Isabel
1
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Asia Pacific journal of marketing and logistics
European journal of marketing : EJM
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
20
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Gabler Edition Wissenschaft
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
The service industries journal
8
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
31
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1
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
4
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.
;
Nanere, Marthin
;
Marimuthu, Malliga
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
Saved in:
5
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
6
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
7
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
8
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
9
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
10
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
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