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subject:"Marketing management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Beziehungsmarketing
175
Relationship marketing
175
Consumer behaviour
72
Konsumentenverhalten
72
Brand management
32
Markenführung
32
Marketingmanagement
32
Customer satisfaction
31
Kundenzufriedenheit
31
Brand image
27
Markenimage
27
Brand
19
Internet marketing
19
Markenartikel
19
Online-Marketing
19
Dienstleistungsqualität
18
Service quality
18
Social Web
17
Social web
17
Customer value
12
Kundenwert
12
Lieferantenmanagement
12
Supplier relationship management
12
Brand loyalty
11
Confidence
11
Customer integration
11
Einzelhandel
11
Kundenintegration
11
Retail trade
11
Vertrauen
11
Emotion
10
Customer service
9
Kundenservice
9
Markentreue
9
Personality psychology
9
Persönlichkeitspsychologie
9
USA
9
United States
9
Beschwerdemanagement
8
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English
24
German
8
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Anh Dung Vu
1
Babu, Mujahid Mohiuddin
1
Baker, Michael John
1
Balmer, John M. T.
1
Berezan, Orie
1
Bhalla, Gaurav
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Chen, Junsong
1
Chen, Weifeng
1
Clark, Moira
1
Cool, Karel O.
1
Coussement, Kristof
1
Dawar, Niraj
1
Dey, Bidit Lal
1
Donnell, Lisa Victoria
1
Dou, Wenyu
1
Edelman, David C.
1
Fahy, John
1
Finne, Åke
1
Foley, Anthony
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gilmore, Audrey
1
Grönroos, Christian
1
Gupta, Suraksha
1
Henneberg, Stephan
1
Hutchinson, Karise
1
Izquierdo-Yusta, Alicia
1
Jayawardhena, Chanaka
1
Jiménez-Zarco, Ana Isabel
1
Keegan, Brendan James
1
Kitchen, Philip J.
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Ko, Wai Wai
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Krishen, Anjala Selena
1
Krishnan, Shanker
1
Kumar, V.
1
Lauer, Thomas
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1
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European journal of marketing : EJM
Harvard-Business-Manager : das Wissen der Besten
Journal of marketing management : JMM ; journal of the Academy of Marketing
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
20
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Gabler Edition Wissenschaft
8
International journal of hospitality management
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
32
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1
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
From customer value co-creation behaviour to customer perceived value
Thi Bich Hanh Tran
;
Anh Dung Vu
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 993-1026
Persistent link: https://www.econbiz.de/10012607867
Saved in:
3
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
4
Investors' response to advertising : the role of media
López-Tenorio, Pablo J.
;
Romero, Jaime
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1505-1526
Persistent link: https://www.econbiz.de/10012395565
Saved in:
5
Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 13-39
Persistent link: https://www.econbiz.de/10012178358
Saved in:
6
How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
Saved in:
7
Impact of market orientation on firm's customer-based performance : the moderating role of employee orientation
Babu, Mujahid Mohiuddin
;
Liu, Hongfei
;
Jayawardhena, Chanaka
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 662-692
Persistent link: https://www.econbiz.de/10012178421
Saved in:
8
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
9
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
10
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
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